subject: What are FSDU's and how can they help me? [print this page] Free Standing Display Units have been manufactured for many years, and are considered to be one of the most effective and creative marketing techniques of Point of Sale incurring maximum visual impact. The benefits that FSDUs pull in at the Point of Sale or Purchase, is increased brand awareness; building up brand loyalty by targeting the right audience; impulse buyers are attracted to eye-catching displays and an attractive, organised and well strategically placed FSDU will attract the buyers attention, creating a sale.
FSDUs are extremely varied and are designed for effective short or long term Point Of Purchase or Sale display, with easy assembly at the forefront of today's designs, the design techniques are constantly evolving to change with the styles and design trends of the moment, showcasing big name brands to give maximum and instant brand impact, and more importantly, to add value.
With this knowledge and the technological investment over the years, companies creating Free Standing Display Units use all aspects of the creative and production processes from concept, prototyping and full production roll-outs. It is important that the company creating your FSDUs has an eye for detail and ideally keeps all the stages of the processes in-house, ensuring that every last detail is checked out by their specialist teams.
Most print companies will be working with a wide range of materials including Card, Corrugated board, Correx, Foam PVC and more, and should be able to design intelligent display systems which can be pop-up' or flat-pack' to help save on the distribution costs.
