subject: Howto Optimize Your E-commerce Site? [print this page] About a century, who have even thought in their wildest dream about physical markets getting replaced by the virtual bazaars?However, at present, this improbable dream has turn into a reality E-commerce sites are that single (shopping) window from where people buy and sell everything online. Its number has soared up in the last few years, owing to the tight and demanding work schedule. So, E-commerce SEO has turned out to be an indispensable factor to become prominently visible to the internet users
SEO is an extremely dynamic realm, where the tenets, policies, practices and guidelines about link building servicesis constantly modified to meet up with the algorithmic changes done by the search engines.
Though, the principles for E-commerce SEOare somewhat similar to those for other sites, it requires little more efforts, attention and precision. Usually, E-Commerce sites consist of a long list of products and product description. Therefore, an SEO professional has to be extra careful and has to put more efforts to optimize each product page with excellent content and right format in order to produce high search engine rankings.
These efforts will be of no use; if the site fails to show up higher in search results, therefore, here are some important and valuable tips to get the best SEO results for your E-Commerce site.
Write interesting and impactfulproduct descriptions:
Content is the king is the golden rule that every professional associated with the link building servicesshould remember; this same principle applies to E-commerce SEO. Therefore, always try to offer accurate and adequate description foreach product. This becomes a long process, but then its importance cannot be overruled. Try to give an elaborate description of the products like what the product is, how it works, etc.
Encourage user-generated reviews of products:
Well, as it is said costumer is the king; allowing the users to give their reviews about the product will definitely boost the chances of getting high PR. You can utilize the user-generated comment for further E-commerce SEOpurposes. It can generate more traffic from the prospective customers.
Duplicate Content is a BIG NO!
Duplicate content poses a big challenge for the E-commerce SEOas, it is the major reason behind lowering of search rank (and sometimes spamming of the site), thus, while optimizing the online shopping sites make sure to standardize the links as well as submit the URL to Google. Even organization of content is important and make sure not to use CRTL+C and CRTL+V.
Show your social media presence:
Social Media is the most happening thing on the internet. Therefore, some link building service providers use the social media as a platform to create a buzz about the products. So, ensure includinga share tab on every product page, in order to encourage and allow the customers to spread the word about the goods.
Concentrate your energy on catching that big fish:
Since, these sites are loaded with everything; concentrate your energy on marketing the most selling products. For a good and result-oriented E-commerce SEO, try to promote the items which are searched the most.
Create descriptive product image file names:
Due to the increase in the number of online shopping sites; the Google search for images has also become exceedingly popular. Therefore, it is extremely necessary to use descriptive title for image files, which means that instead of using Product134.jpg, it is better to use name like brownleatherboots.jpg for better E-commerce SEO.
Use Google products:
Google is virtually the leader of all the search engines; so, if you are working on link building services to target Google rankings; using Google+ in addition to Facebook, Twitter, etc will be highly rewarding. Similarly, when you are planning to use pay-per-click (PPC) advertising, it is always advisable to use AdWords.
