subject: Developers Adding The Designer Touch To Luxury Living In Their Residential Property [print this page] Today developers are showing their keen interest to provide the people with luxury living where the interior are made according to the customer's mood. Developers are now a days collaborating with interior designers so provide the customer best-of-best what they want to fulfill their dreams of their homes. As designers are lending their name to residential property of Bangalore by adding bespoke features like brands of fashion, individual designers are endorsing projects that reflect the progressive lifestyle of a discerning few who are willing to shell out a premium for all things superior.
For example: Legendary Rock Star Mr. Mick Jaggers daughter Ms. Jade Jagger is adding her design flair to 70 residential property in Bangalore in Equinox Realtys 400-unit residential project in Hebbal Road in Bangalore. These residential property of 4000-6000 sq ft are priced between Rs. 5 Crore and Rs. 10 Crore. Ms. Jade Jagger is also designing Lodhas Fiorenza project coming up off the Western Express Highway in Goregaon, Mumbai.
There are few developers who all are tying up with different interior designers whether it's the internationally renowned designers or nationally established designers. Example: Panchshil Realty has tied up with yoo, and internal interior designer firm founded by Mr. Philippe Starck for its yoo Pune luxury residential project in Kharadi as these residential units ascertain 5,110-6,900 sq ft and are priced at Rs. 15,000 per sq ft .
Mr. Sachin Tendulkar has been roped as a brand ambassador of Pune based Amit Enterprises for its residential property in Ambegaon though Mr. Sachin is not designing the residential project but that residential homes comprising with 846 units of 2 and 3BHKs. Actresses too are tying up with developers for projects.
Indian premium home buyers have been displaying a distinct predilection for an international flavour in their residential picks. As said by Mr. Anuj Puri, Chairman & Country Head of Real Estate Consultancy Jones Lang LaSalle India, developers have little choice but cater to this trend, bearing in mind the fact that there is a lot of competition for branded residences.
Higher aspiration and sophisticated lifestyle have spawned a demand for such bespoke residences in select micro-markets of property in Bangalore and many other cities as well. As said by Mr. Anand Narayanan, National Director, at realty consultancy Knight Frank India, unlike other brands of fashion that comes in a conceptual stage the individual designers have a lot more riding on their shoulders in terms of product development.
Mr. Puri adds, the buyer conversion rate in branded residences is quite high. As today many cash-rich NRI and HNIs are lapping up branded residences that are aesthetically superior. In short people wants their homes to be their fashion statement of their lifestyle.
