subject: Tips On Sales Leads [print this page] A sales lead is an opportunity to convert an enquiry into a valuable customer. To do this requires patience, skill and the ability to understand what the customers needs are and find solutions accordingly.
Today through the assistance of technology, processes and people we are able to systematically convert enquiries into closed sales.
Check Your Leads
Before approaching any potential customer ensure they are a suitably qualified or you can meet their needs. There is no point selling to a client and wasting your time if what you are presenting to them is inappropriate or is not required.
It can be as simple as a checklist or clarification before presenting your product or service.
Prompt Action
Ensure there is a system in place so all enquiries are promptly replied. Shes have a reputation of being slow to respond to enquiries or even fail to respond at all. This can occur if staff doesnt check emails regularly or there is no one responsible for all new leads and can result in lost opportunities or poor reputation of your business. Have a backup plan when the main person that contacts new leads is not available.
Respond To Enquiries Appropriately
Avoid putting too much pressure on any sales enquiry. Sometimes it is better just to give information so the customer has time to assess whether it is relevant to their needs. It is important to build their confidence in you and your business.
Delegate Leads Wisely
Create a system to ensure all sales enquiries are sent to the appropriate department. Leads will have the best chance of becoming a sale if they go to the relevant sales person, manager, distributor, etc. If not, there is a chance it will be passed around and go stale.
Ensure CRM Is Regularly Updated
Every person receiving a potential client must ensure their information is entered in the CRM database promptly. A CRM system will give you a clear snapshot of your relationship with the customer and how to approach them next. It is the only way of effectively managing your customers, assess the quality of your leads and calculating your return on investment on any marketing strategy.
How we can help!
Our objective is to help you realise your goals and ambitions. At Illumina Business Consulting we are experts in building successful growth strategies that ensure you a stronger, profitable, more valuable business. Marketing Consultant Sydney, Training Sydney
Contact us at info at illuminaconsulting.com.au for a free, no obligation consultation.
Author Name: Alice Pikler specialises in writing in all areas of business.
Address: PO Box 647 Edgecliff, Sydney NSW 2027 Australia
