subject: Get Customer Reviews - Enable Your Business To Ascend The Search Engine Rankings [print this page] One of way of obtaining better SEO results is to get customer reviews about the products your company deals in. Search engines including Google and the like love customer ratings and reviews as they help to corroborate a websites rank among their results pages. As expected, ecommerce ventures will strive to accumulate reviews on their sites as well as on other media such as social networks. Unfortunately, some of these reviews are quite exaggerated while others, especially those from competitors, are outright malicious. This notwithstanding, obtaining reliable client reviews has been made easier by trusted review platforms such as Yelp, Judys Book, Insider Pages, Google Places, Kudzu and MerchantCircle.
The onus is thus on business to leverage on these sources so as to obtain customer ratings. Your customers though happy with your products may be willing to post their reviews on one or two of these websites but not more. So, how can you get customer reviews adequately populated on all these trusted review sites? The answer lies in using a customer review tool that brings together these websites into one portal that can be integrated to your website and/or into mobile devices such as smartphones and tablets to ensure that customers can post their reviews from wherever they are. Doing this will therefore help search engines to see the popularity/importance of your website and potential customers will also have variety of sources from which to obtain information concerning your business.
Building or investing in your brand is a sure way of increasing the popularity of your business among its target audience and obtaining customers ratings concerning your brand/s is a sure way of facilitating this initiative. Review sites are indeed much more than the channels through which thoughts about a product or service are aired. They in fact carry this data in micro formats of different styles and which in turn provides search engines with structured reviews that can be assessed for their quantitative and qualitative content. The search engines can thereby effectively determine how important the brand in question is.
Google is undoubtedly the most authoritative search engine and therefore Google reviews are trusted by the masses. Now, thanks to Google Places, your business can get customer reviews that people can trust and your business website can thus climb up the search engine rankings akin to the proverbial "killing two birds with a single stone". This is so because search engines are continually striving to produce quality search results for their users. Further, the reviews obtained on the Google platform are factual because people can only provide reviews on Google Places if there is proof that they have purchased the product or service that they intend to review.
Utilizing a customer review tool is perhaps the easiest way to get customers to air their thoughts about your product because only a few will have the time or take the liberty to go online looking for the best review sites so as to post their reviews. As such, having a central place where your customers can channel their thoughts is an ideal way to get customer reviews and in essence build your brand.
