subject: Truths & Myths About Seo Services India [print this page] Search engine optimization (SEO) is generally defined as the process of making your websites more topically relevant and authoritative, so that they get higher search rankings in popular search engines such as Google, Yahoo and Bing. However, SEO also has certain common myths and truths that are discussed below.
Myths:
1. The biggest misconception about SEO is that it is simply about putting targeted keywords on a page. This is also called on-page optimization.
2. Every business aims to rank on Page 1 of Google for a keyword phrase. A recent study done by AOL proves that the lions share of organic traffic goes to the top 5 organic listings. This means that if you are not on top 5, your SEO (India) services are basically useless.
Truths:
1. SEOs biggest secret is that it hardly has any secrets. SEO does have a lot of inside information and terminology, but its all accessible online in blogs, books and videos. However, by simply reading you cannot fully grasp what works. You need to practically implement it and see if it works.
2. When the SEO (in India) industry was young, there was a constant debate about keyword density, how many times a keyword should be on the page to be perfectly optimized and so on.
Well, to tell you the truth overstuffing the pages content with Meta tags is a waste of time, and it could lead to a ranking penalty also. However, Title tags are the most crucial thing on a page and it must include the most important keywords. Experts of SEO in India believe that the body copy needs to contain your target keywords and different variations of them needs to be naturally placed through the content. You can also include them in Meta descriptions, image alt tags and headline tags.
3. When you optimize the site internally, try getting links from other sites as well. The search algorithms today look on the quality and quantity of links pointing to your site and what text the links contain for best possible results.
4. Locally modified search phrases have a low success rate. So, while doing keyword research for local businesses, its advisable to spot non-geo phrases in the keyword tools because it would offer you a better understanding for popularity of phrases. Also, for city-specific search demands, make sure you type your city to keyword phrases when optimizing on-page factors.
