subject: "one Of My Top Marketing Techniques Uncovered" [print this page] OK, my friends, I must admit something to you...
When it came to advertising on Google I was very hard headed when I first began. Therefore I lost a lot of money assuming that I had it all figured out, and get it done without any proper knowledge... Hey, you live and learn, what I lost though would be your gain, because what I know now I want to share with you one of the top Adwords secrets that is very lucrative.
**On the side note, if you do not know what Google AdWords is, it's a system for google for placing ads in search results. "You will bid on certain "keywords", and if your keyword is searched for by someone, your ad will display. This will not cost you until someone clicks on your ad, If you follow what I show you, this can be an extremely powerful way to grow your business.**
So, now I'm about to share with you an extremely easy technique, and it has a strong potential to double the amount of propects that you get in just 3 short days if you start using it. This isn't a joke.
It is quick, but man is it super...
OK, so going back to what I said before in the beginning that I lost tons of money trying to educate myself on how to market with google effectively.
I eventually found out about Perry Marshall's book on this subject. Just to mention, his book is incredible, and I share a lot of what was learned in the training tutorials.
So to continue, my friend also knew about his techniques and while he was implementing it as well, he came across a guy by the name of Jason Little.
He is no longer around, but his ads were blasted all over Google back then, marketing a DVD with a BAD sales page.
It was obvious that wasn't a member of The mlm Formula... ;)
We never purchased his DVD, but a thought did come about...
"Who in the world is this?"
Hold on for a second... If my friend and I were wondering "Who in the world is this?", then more than likely hundreds of other people were wondering the same thing as well.
Then the thought immediately came about, in creating a new ad group, and the ad said this:
Jason Little Exposed
Dont Buy His DVD Without Reading This
Free Information Explains All Here Now
And a specific capture page just for his name the ad pointed to. His name was then used in the headline
Discover The Secrets That Jason Little Wont Show You
His name was then used as the keyword for the ad.
Here is what resulted after 2 days...
- $30.51 in AdWords Cost
- 74 Exclusive Leads
- $306.29 In Pure Profit
Don't think that this is amazing?
Here's the reason why this technique works so great.
I'm certain that you understand that what directly affects your ad's placement is your Click Through Rate (CTR), if you are already a member of The MLM Formula Training.
You will get a higher ranking and a lower CPC (Cost Per Click), if you have a high CTR.
So, now obviously your ultimate goal needs to be in having a high CTR, and what the greatest way in doing so is to have ads VERY specific for keywords that are VERY specific.
In actuality, I recommend that you have your keyword in the headline of your ad that your bidding on.
Look at this ad:
Jason Little Exposed
Dont Buy His DVD Without Reading This
Free Information Explains All Here Now
If someone was looking for Jason Little, don't you think they would want to learn what information I had?
Absolutely.
So, this would mean that my ad would get clicked on by a high percentage of people who were looking for the keyword "Jason Little"... Thus, providing me with a high CTR.
Another truth is that when people's names are used like this, there is a small amount of competition.
Lower competition will result in a lower CPC (cost per click). Then a low CPC will will result in a low cost per lead. In which in the end trim you will have saved and earned money!
The fact of the matter is that your ultimate goal must always be to find keywords that are low in competition. Get creative, and think way outside the box, and come up with off name- stuff that your prospects will be looking for.
You can use examples like this:
*Competing companies names
*Industry gurus names
*Their products names
*Their marketing systems names
*The leaders in those companies names
*Our industry "experts" names
*The people names who gave them testimonials on their sales page.
This is just a sample for beginners! ( There is lots more techniques like this in the training tutorial series)
You see, my friend as a business owner, your main goal should be to obtain as many leads as you can get at the lowest possible cost. So, this technique for Adwords alone will aide you in doing just that!
