subject: 5 Top Tips For A Great Jewellery Display [print this page] Whether you are a specialist jewellery retailer, or jewellery forms part of your overall offering, you will sell more if the display is effective, eye-catching and shows of the items in the most professional way. Here are some great tips to a more effective jewellery display - and a more effective display means more sales:
1. The jewellery should not disappear in the jewellery display
The jewellery is the important part of any display, not the jewellery display itself. Make sure the jewellery is not lost behind the size, style and colour of the display. Whites, clear acrylics and black are the most popular choices for a reason they help maximise the effectiveness of clear stones like diamonds and zirconium and coloured gemstones.
2. Create a uniform look for jewellery display
Whether selling high-end diamonds or costume jewellery, the principle of uniform design for jewellery display still stands. It helps create a professional look which demonstrates that thought and care have gone into the design, and this instils confidence in the consumer, both about the retailer and the items.
Think about the shape of the display, the colours used and textures to be included but items to be featured should be your starting point, and there are plenty of jewellery display options to make sure your design look great and remain effective.
3. Create interest in your jewellery display
A boring jewellery display will make your items look boring too. A one dimension row of items using the same cases wont add anything like the level of interest you need to make your jewellery display stand out from the competitors. Adding variety to your display is essential, and this can be by using different colours, varying the displays used, and building height and depth to your display.
4. Use your newest and best display items
Remove any displays that show signs of wear of soiling. Use individual display items for the top 25% of your stock items and use low-density trays for the rest of your merchandise. Mix up the density of items and spread your merchandise out to give individual items room to breathe items displayed too close together will be glanced over rather than appreciated individually.
5. Decide on your key pieces in your jewellery display
National jewellery chains will tell you that developing and displaying key pieces is a great merchandising idea. These may be the newest lines, best-sellers or aspirational items and are likely to represent the best of your range. Make these the centre piece of displays.
Discuss your jewellery display requirements with your point of sale supplier and get some expert advice on making the most of your display and sales!
