subject: Go Online Or Go Home Digital Public Relations, Explained [print this page] Public Relations; an aspect of business that all companies need and greatly rely on. But with the internet came a new set of rules and systems, many of which are completely indecipherable to companies that havent had a chance to keep up with the constantly-changing world of digital. We at Digital by Design are giving you the opportunity to fill in the missing pieces and learn more about handling PR online and why using a professional to do so is the best thing for your company.
Public relations has always been about communication; communicating with your current client, communicating with your target market, communicating your companys brand and ideals and ensuring that your clients and target market have a way to communicate with you. The internet has not changed these basic principles - its just changed the way theyre handled. In fact, the internet has provided companies and clients alike with more efficient, faster and easier ways to communicate with the added bonus of being extremely effective. Wanting information to go viral isnt something that only your teenage daughter should be concerned about once information on your company goes viral, the reach of your message increases exponentially. Thats the point of creating content designed to hit the internet with not just a splash but a wave.
REACH MILLIONS MORE READERS, LISTENERS AND VIEWERS
See your message spread like wildfire. The internet is a big place it takes experience and a certain finesse to effectively communicate within it. Your online activity shouldnt feel like throwing updates into an abyss. It is possible to see results and good ones if you handle your online presence correctly.
GET THE MAXIMUM MEDIA COVERAGE FOR THE MESSAGE YOUR MANAGEMENT CARES ABOUT MOST
Not only should your online activity yield results, it should stay true to the ideals and brand characteristics that your company first began with. Becoming fully integrated with the 21st century doesnt have to mean sacrificing your companys traditional values in fact, it can mean emphasising them to your target market.
Public Relations companies know who would be interested in your company and its goings on and we can ensure that what you have to say reaches the ears it should. Ensure that people who care about your brand hear about it. What better way to promote yourselves than through people that are truly passionate about what you do?
SEE A BOOM IN SALES
Expand your target market. The online world is filled with many different people dont see this as a hurdle to overcome. In fact, this is an opportunity for the word about your company to reach an even greater audience without employing more sales people, opening up a new branch or physically expanding your employees its simply about smart internet involvement.
With all the benefits the online world is offering your public relations, its difficult to know where to begin, what to say, how to say it and who you should say it to. Tone, mediums, platforms and online audience may seem like a mouthful but theyre crucial to the success of your online involvement. Though Digital PR can be effective and make a big difference to your company, it needs a knowledgeable hand to direct it and craft it into the final product.
Digital by Design has conveniently written an eBook for you and your company, explaining the pros of online public relations, the aspects of the whole package and the basics of the art. Not only is it available online to read at your convenience here, we are also offering regular, hour-long complimentary seminars once a month, at our offices to get you more comfortable with all there is to know. Ask the questions that you feel need answering and well do just that. If theres something that you still dont understand, we can explain it to you in a way that you will. Really grasp what digital PR is and begin to see the bigger picture when it comes to using the internet for your companys professional advancement.
The internet is a big world but its not a mystery anymore. Use it the way it was meant to be used and reap the rewards of a business invested in their online future. Embrace digital we here at Digital by Design certainly do.
To learn more about the world of Digital PR and how to reach millions more readers, start reading our monthly DbyD eBook series: http://issuu.com/digitalbydesgn, Like our Facebook page (Digital by Design), blog (dbdblogs.wordpress.com), website (http://www.digitalbydesign.co.za), follow us on Twitter @DigitlbyDesign or come join us for a drink at our monthly social media networking evening talks! Wed love to meet you!
