subject: Facebook Timeline Does Your Brand Need It? [print this page] Like a peanut butter and jam sandwich needs just the right amount of jam to take it from pleasant food to the most divine mid-morning snack; so, too, does your brand need a Facebook Timeline! Adding a new layer of flavour to your brand can only make it better. Kick your business up a notch with a Facebook Timeline for Business and you will most definitely eventually reap greater rewards.
So whats the hype about this Timeline thats getting people talking? If you already had a Facebook page that wasnt getting you the traffic you were hoping for, read on. Its time for change. Big change! And this change has come in the form of Timeline: Facebooks most ridiculous marketing tool for business!
Here are just some of the features that Timeline offers:
Milestones - Show the growth of your business to all of your fans by placing important dates on your Timeline. They want to know how long youve been established for, when media articles were published about you, what great things youve done and when, your charity drives, your birthday and end of year celebrations, etc, etc, etc!
Cover and Profile Pictures Yes, you get space for not one but two advertising images. The trick is to get them to complement each other. Everybody likes looking at pictures, so draw in your crowd with awe-inspiring graphics and you wont go wrong. DbyD branding tip: Make sure your profile picture (in the bottom left hand corner of your cover picture) isnt blocking anything leave the left side of your cover blank or be creative about your over-lapping pictures.
Less reading, more pictures!! Timeline has emerged as part of the visual generations aid to online business. Facebook knows just how much the virtual audience loves pictures. They allow you to now use this fact to your advantage by letting you highlight more than one picture in an album. Tell your story through pictures as you update them onto your timeline. Do justice to your brand by giving it a visual presence and identity!
App-titude Showcase your apps on your Timeline. After your cover and profile picture, its the first thing viewers will see! DbyD app tip: Make sure your three best apps feature in the first line (after photos which stand its ground and stays in its rightful first place). This way, the rest of your apps will get more exposure as viewers make an effort to check them all out.
About The most important information on your Timeline should be found here in clear view for all and sundry to see! Your website address, contact details, and most importantly, your calls to action should be found here. Remind people to Like your page, and offer a promotion if they visit your website. Use this space well and it could prove to be the hottest virtual property (that you acquired at no cost!) you own.
If all this information is buzzing around in your head giving you a queasy feeling in your gut, well be more than happy clear things up for you.
