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subject: Why Should Business Enterprises Have The Provision For Round The Clock Answering Service? [print this page]


Round the clock answering services ensures that the all the customer calls are answered no matter at what hour of the day the calls are being made. Now this is necessary to win the trust and confidence of the customers. End users might require expert assistance at any hour of the day and it is the duty of the enterprise to provide them with what is needed. Although it is most likely that no customer would call up the business at the late hours of the night to complain that his/her washing machine is not working, but there are many industries where the customers need immediate assistance. One such industry would be the health care industry; here the patients need to be attended on urgent basis.

With all the business enterprises attempting to go global the businesses need to keep going their telephone answering services. The time difference factor coming into the scene the business have to have staffs attending the incoming calls all throughout the day and even the night. When a customer fro Far east approaches a business from the West there are all the chances that time difference might come in the way. It is very likely that when the customer calls all the customer care executives are back home after their daily working hours. This does not really help the cause of the business. This is where the call center companies and particularly call centers India play an important role. These call centers schedule their staffs in different operational shifts to ensure that there is some one to attend to the calls.

With the consumer market offering so many choices to the customers it is the quality of the pre and post sale customer service that makes all the difference. Besides the quality of the product or service that the customers intend to purchase it is the standard of customer service that is often considered to be a crucial parameter before arriving at any concrete decision.

Some one or the other should be there to attend the customer calls. 24/7 call handling services have become even more important with the business enterprises conducting their marketing campaigns on a global platform. When the intention is to rope in a global customer base it falls under the corporate duty of the businesses to have enough arrangements to cater to the needs and requirements of the global customers. Such handling of the diverse customer issues is not only to fulfill the obligations of customer servicing but is necessary if the option of repeat sales is to be kept open.

The current market condition is such that the businesses are not left with much option but to retain as many customers as possible. The existing customers even for that matter the probable ones can turn to some other business enterprises if their needs are not being fulfilled. This is bound to result in the loss of competitive edge. When a customer leaves the business because he/she is not satisfied with the service it isnt one single customer that the business looses. With the particular customer the prospects of increased sales through referrals also vanishes in the thin air.

by: Lanbo Benjamin




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