subject: Dont Fall Into The Trap, Diversify Your Seo Efforts In Trinidad And Tobago [print this page] There are all sorts of warnings about how not to conduct your search engine optimization (SEO) strategy in Trinidad and Tobago. From keyword stuffing your content, to over optimizing your pages, there are many pitfalls when it comes to looking for the quick trip to the top of the search engine page rankings.
New development
Recently Google announced it will punish any site that is overly optimized. Recently there have been at least two back-link building sites that have been de-indexed by Google. The private network of blog/articles used by people looking to develop back-links for their own site, Build My Rank (BMR) was shut down. Another such site, ALN, lost more than 5 thousand domains to de-indexing in one week, according to Site Pro News.
Mistakes
Aside from black-hat techniques that are now the target of de-indexing, Google also talks about common mistakes made in the name of SEO. Here are three of the most common:
* Having no value proposition in other words, earning the top spot not because you actually belong there and are better than the competition. You can wind up making people angry when you dont live up to that number 1 slot.
* Segmented approach not making sure your SEO related goals align with your companys overall objectives. Leaving out segments of your business from the SEO campaign youre constantly updating is not effective strategy.
* Getting caught in trends focusing too much on tricks to boost rankings, rather than innovating and creating messaging that works to not only draw customers, but keep them.
That being said, determining your search strategy should always include honest, but viable methods to get noticed, like generating new, valid, content and generating links the old-fashioned way.
Doing it right
Last week we talked about generating links through the social media channel Linked In. Blogging, and then spreading the word through social media is another. Interested parties share your link because they like what they read, and that could help get your site higher in the rankings. Being fresh, relevant and creating buzz isnt as quick and easy as some of the no-no methods Google is cracking down on, but if you can pull it off, youll see rewards.
Tools
Simply putting highly searched words into your website isnt going to be enough. Those words and phrases need to make sense, and they need to be thought out. Its frustrating to click on a search result that sounds promising based on the keywords and title, only to find out its not what you needed at all. Semantic search is coming to the forefront thats where search engines can pick up on the meaning of words through rich snippet markup from schema.org. Snippets are those summaries, or blurbs that appear under your website on the search page. They can include certain phrases, those star ratings, pictures, or other identifying pieces of information.
Consider exactly what your target audience is looking for, and what information you can provide to help them see that your search result is actually a good match. Relevant, helpful, and targeted information in your search engine snippets makes it easier for people to understand just what you have to offer. Providing this specific information means the less likely they are to pass over your result thinking its not relevant.
Be smart and creative about what you do for search engine optimization in Trinidad and Tobago. Try out various methods for link-building and proper keyword strategy without resorting to smoke and mirrors magic to try and propel yourself higher.
What methods have you tried to get your website noticed? If you want to learn some effective SEO strategies, contact us today and well help you come up with a plan that wont lead you into trouble. We can also provide you with some helpful resources, like Kuno Creatives simple Guide Sheet.
