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subject: Things To Consider While Printing Business Cards To Make An Impression [print this page]


A few things have to be considered very thoroughly when you want to print business cards to make a great first impression on a prospective client. You need to get these aspects right so that the card is spot on. That would auger well for you considering that a lot of people might actually judge you based on the kind of card that you hand over to them. When it comes to finish you would come across four broad varieties. These are the glossy finish, the matte finish, the regular finish and the textured finish which comes with some additional detailing. Apart from these you would come across linen finish, the satin finish and the soft glossy finish, which are variations created as per user's specifications.

The paper variety is another thing to consider when you want to get the right business cards to make a supreme impression. There are several different varieties such as the 12 point and the 14 point paper. You can choose between 60 to 90lb paper stocks based on how thick you want the card to be. At this juncture, you have two points to consider. If you go for a very thin business card, there are chances that it will get torn easily or develops folds and creases that don't look good on the card. On the other hand, a thick card doesn't fit snugly into a wallet and could also get jammed during printing. You should pick a paper quality that is certified to be copier, inkjet and laser compatible. There are hundreds of templates available online from card suppliers so that you could order for blank cards and then print out the content that you want on it.

The kind of paper you use for business cards to make a genuine impression also varies quite a bit. For example, you can go for recycled paper or vellum. You can also go for linen paper with a very smooth surface. There are several other options such as paper made of 100% cotton or even bamboo. These papers have a fine quality about them and have an understated elegance that is quite important for a card that is usually handed over to a lot of potential clients.

A variety of other parameters might determine the kind of paper you will need for business cards to make a good impression. The ink absorption capabilities of the paper are important. If you want to go for rich graphics and images, you can go for the glossy look. It is important not to go for a bland card that looks boring. At the same time, it is not wise to make the business card too flashy to look at. Subtle textures or margins, patterns and interesting fonts can all be tried out with the business card. It is also possible to print out sample cards from different templates to check out the look and feel before going for bulk printing of the business cards.

by: Sunil Punjabi




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