subject: Hidden Techniques To Turbocharge Trade Show Revenues
[print this page] Do your upcoming plans include advertising your products and services in an industry trade event or workshop? Need help figuring out the best way to do well with your trade show marketing? Would you like to be sure your exhibit stands do their job? Just read and heed these simple tips and you'll be guaranteed success.
The First Commandment for Trade Show Marketing - highlight your company name and logo - all visitors must be quickly able to identify who you are. You must be aware that nobody will visit your stall unless and until they know what your company is and what your product is? If they can see who you are, then current clients will stop by to visit. Even better, everyone that's already heard of you or your products, possibly through your pre-show advertising (hint-hint), will recognize the name and swing by too.
Now that visitors can see your name, show them what you do. Arouse their curiosity with your merchandise and solutions. Make it easy for passers-by to see your best ideas and merchandise. The 3-5 seconds they will spend glancing at your booth is your chance to get them to swing over and check you out.
If your trade show display booth is arranged in an excellent way and you have very attractive displays of your products all over then you are sure to invite visitors since they will become very curious to know more.
Banner stands can be used to supplement the graphics on your display back wall, highlighting new products and services. The scientific approach works best, in marketing as well as in science - move the portable displays around a little, swap out pictures and products, see what works best, and then take advantage of it. These smaller displays should be used in combination with a bigger trade show display, combining to focus attention on specific products and capabilities.
Try to highlight the quality of your products or services. You may want to use literature holders and moveable tables and other trade show supplies to promote the merchandise. This way you can also reflect your company's commitment towards quality.
