subject: Learn About Creating An Seo Positive Company Culture [print this page] Today, larger companies divide website responsibilities throughout different departments. This slows down the whole process. Here, rethinking your Internet marketing and SEO strategy becomes essential.
In this article Ill try to demonstrate few things taking the case of Company X, which is a fictitious company. In this company, each product is responsible for its own marketing and sales. The websites management break down is given below:
Web Hosting Administration is Uninformed: No one at Company X knows about server optimization, capacity, or technical SEO services. Marketing department should outsource s to a skilled expert.
Slow Content Cycles: Every content change or addition must be approved by different departments. Centralize responsibility for website content to the marketing department and create the role of Web Czar.
No Internal Linking Ability: At Company X, nobody knows internal linking. Use a content management system, having powerful SEO features. This can be terminal for the company. Yes it is important for a company to practice external link building, but internal linking is equally important.
Unnecessary Blogging: Each department installed separate blogs. Writing is an as time permits thing resulting in infrequent and irregular postings. Need to centralize blogging within the marketing department.
Weak Social Media Presence: Company X sets up accounts and starts posting to Google+, Twitter, LinkedIn, and Facebook. However, they have less than 500 followers everywhere. Consolidate all the different social media accounts so there exists one on each service.
When Forums Dont Work: Forums can be a boon to SEO services and search traffic but also can be a nightmare of thin content and spam. Move management of the forum to the Web Czar or Community Manager. Review each permanent forum topic daily. Turn on spam and moderation tools.
Analytics without the Numbers: Companyx.com had analytics tracking code. When asked to place it, product teams said they were not responsible for this part of the website. Every page on your website must have analytics tracking code to keep your sources of traffic transparent, where people visit, and where they leave your site.
A Happy Ending: Company X hired a Web Czar, web developer, community manager, and two copy writers. They moved their website management to the marketing department. Their Web Czar is responsible for Web marketing, design, usability, SEO Services, and social media. The Web developer is supposed to work on content management system. The community manager is there for centralizing blogging and social media. The copy writers are responsible for implementing SEO changes and writing content.
