subject: What Do Easter And Home Staging Have In Common? [print this page] What do Easter and Home Staging have in Common? You cant put all your eggs in one basket! Or at least you shouldnt! Ask me how I knowit is a lesson learned the hard way.
When I first started staging, I was a real estate investor so everything I did was for real estate investors. This was great. I had my digi-stage service along with my investor staging service and it worked out really well for me. Then, as I started offering home staging training and home staging certification, I naturally went to investors, which again worked out well. We spoke the same language, I understood multiple exit strategies, budgets, etc. And, well, all was good in the land of Karenuntilwait for it.the economy crashed!
Naturally this took so many of the investors out of the picture and before I knew it we were barely scraping by because I only had one source of income.
Today, I have 3 main sources of income:
1)Home Stagers that want to train, become certified and take their businesses to the next level
3)Vendors that want to partner with me, book me for speaking engagements, and so on.
I have other sources too such as real estate, I hold mortgages for people, have vacation rentals and so on but listed above are my main 3 sources of home staging income.
For you, your list might have
1)Real Estate Agents
2)Real Estate Investors
3)Sellers
OR.
1)Showcase/Home Staging
2)Redesign
3)Curb Appeal
The point is, you never want to put all your home staging eggs into one basket because you never know when that basket can fall apart. By identifying 3 main sources of income, you protect yourself and your business should one of your eggs fall out of the basket and become scrambled.
While you are repairing or replacing your cracked egg your other 2 sources can still be moving forward. Whether your 3 sources come from various types of clients, relationships or services, make sure that you keep all of the safe and healthy! Today, my Home Staging Business which operates mostly on a private client level has 27 streams of income and I have multiple types of clients and relationships to support the income streams as well. I am very proud of this because now I know that my business can sustain any type of egg drought!
You dont need 27 thoughjust 3 sources- safe, healthy and sunnyside up!
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