subject: Fashion Buyer And Luxury Goods To Customers" Personal Service" Experience. [print this page] In 1993, Tina from Hong Kong Polytech University and graduated from the Department of textile and clothing, into the newly established one year Hongkong Jun Si group, started to learn to do fashion buyer. The Jun Si group is the home agent, specifically for the mainland Chinese luxury consumption market and set up, they will get the true western luxury brand chanel outlet houstonChina, therefore Tina often and shopping center" buyer" they deal. Tina says to this print journalist:" Dorset purchasing department staff have certain professional knowledge, know some foreign language, we come to mainland will also give them with Hongkong and abroad out of fashion magazines, so they understand the relatively high degree of luxury goods, we and they are easy to communicate. Dorset 's opening attracted Chinese first rich estate, in very long period of time is a luxury consumption substitution, Beijing and the surrounding provinces and cities of the rich especially deny it. But their buy chanel wallets orders or old, to market and sales performance for the vane, the brand connotation, aesthetic, professional to consider not many, now you see Seth introducing brand very confused." When the Chinese mainland consumer awareness of luxury is Pierre Cardin suits, ties, Goldlion Hongkong alligator T-shirts, don't know which ( Salvatore Ferragamo ), Tod ' s is what. " Luxury brand Western mark, and Chinese pronunciation, spelling is completely different, the consumers can only remember five or six foreign luxury brand name. The cognitive psychology not only exist in that time, until now there is so." Tina says to authentic chanel outlet onlinethis print journalist.
She and her colleagues were the first working in the mainland of China Fashion Buyer -- so far, active in the mainland buyers but also to the Hongkong people are, the most professional -- is more on consumer brand popularization. They put the psychiatrist on the Chinese market,1994 at the Xpu Ha Palace Hotel in Beijing opened the first mainland Rugby franchise stores. She remembers clearly, when Chinese consumers almost no credit cards, particularly liked wearing upstarts dandy brand polo shirts -- winter long-sleeved, short-sleeved summer is modified, hem into trousers, with bulging small purses come, small purses on the Pierre Cardin or Goldlion yellow metal sign shiny. " Just started to contact the Chinese luxury brand customer value especially the brand logo." " Beijing Rugby store goods and Hongkong, is not the same. The night life in Beijing is not much, Beijing needs more daytime consumer brand, so we are in the majority in shoes, low heels, suitable for everyday wear, for parties, Party high heel shoes less. Patronize Xpu Ha Palace Hotel people aesthetic partial traditional comparative exclusion, shining shoes, we will arrange the noble sense of the crocodile shoes." Such a long string, name, logo is not obvious which Chinese consumers become the earliest cognition of luxury brand.
