subject: Rank Your Professional Status With Text Marketing [print this page] An Australian advertising campaign launched by Tourism Australia featured a bikini-clad Australian woman asking television viewers from around the world... where the bloody hell are ya?The infamous advertisement was aimed at generating an interest in Australias wildlife, and presumably its women. The advertisement also featured a website address and a local toll-free number to dial for further details. Undoubtedly the provocative ad encouraged viewers to hunt through its web or call at the numbers displayed. But the question lies what percentage of your target audience were open to the media at that moment or better still how many got actually exposed to your advertisement. People on the move - on buses, trains, in cars, walking dogs required to remember the website address and visit the site later for more information which sounds quite absurd and rare to a major pretext. Knowing where the bloody hell your customers are when they see your billboard, or hear your radio ad, is actually quite important.
What about text marketing? Mobile marketing agencies are an apt answer to reach out to the largest diameter of your target audience. The very name suggests its feasibility to ping a small information to anyone, anywhere. Adopting text marketing enables your target or better defined your lead to scroll back on the details at his leisure further boosting your chances of getting a response from him. A mobile marketing agency makes sure to lend your campaign the right direction in this mobile tech world.
Ironically, the Australian advertisement may have missed the point. By failing to engage consumers through text marketing, Tourism Austrlia has missed out on an opportunity to receive specific and personalised responses to their advertisements. Recent studies have found text marketing can be up-to 3 times more effective in generating responses to advertising than tradional forms of communication.
A New Zealand financial firm, Spicers, who received a total of 550 responses to their radio advertisement had with utmost precision resorted to text marketing rather that investing on traditional media. The result thus generated was alarming. Of the 550, 103 used a toll-free number, 140 preferred to use the [Spicers] website, but the majority of respondents (307) preferred to text.
When advertising through any medium, it pays to offer a response mechanism which can be used by anybody, anywhere. That's exactly what text marketing empowers businesses to do - communicate with their customers via a personal medium and ensure that they never miss a business lead.
