subject: Article Marketing Basics System For The Affiliate Marketer [print this page] If you are an affiliate marketer, you cannot afford to overlook the power of article marketing. This article is going to provide you with my article marketing basics to help you write your articles more effectively.
Some people think that the purpose of their article is to sell something to the reader, this is a big mistake. The purpose of our articles in our article marketing basics system is to introduce the reader to you and direct them to a relevant page where they can get more information about the chosen subject.
The reason for this is because when a reader sees your article, they do not know you and you have to build trust with the reader before you can expect them to spend their hard earned cash.
Before you start to write your article, the first step in our article marketing basics system is to research your keyword. You need to target keywords with less than 20,000 competitors in Google if you want to compete.
When you have chosen your keyword, the next step is to fit your keyword into the article title. If your keyword does not make sense, then maybe you need to pick another keyword.
The next component of our article marketing basics system is the headline.
I always think of my article title as the headline. It needs to tell the reader exactly what the article is going to show them.
The headline is extremely important, because this will be the title displayed in article directories and search engine listings.
When you include your keyword, try to get it as far to the left as possible.
The third component of the article marketing basics system is the summary.
The article summary purpose is to summarise your article. The article summary needs to whet the reader's appetite by telling them what the article is about and what they will get from reading your article.
The article summary will appear under the article title in your search engine listings, so it is important that you take the time to write a good article summary and that you include your keyword in the article summary.
The article summary should only be about 2 - 3 sentences long and one paragraph.
The fourth component of the article marketing basics system is the article body.
When it comes to article writing, the best way to write the article body is to outline it first. You can do this by following the template below:
Article Introduction - Tell the reader what your article is about
Point 1 - Write a paragraph on the first point you need to cover
Point 2 - Write a paragraph on the second point you want to cover
Write one paragraph for each point you are going to cover in your article
Article Summary - Tell the reader what your article has covered. This is the article ending.
Your article body does not need to be long, most article directories accept articles form as low as 300 words. I always try to make my article body 600 words in length.
You want to try and include your keyword once in each paragraph of your article, this will ensure that your article will have your chosen keyword sprinkled throughout the article evenly which will help you with your search engine rankings.
The final component of the Article Marketing basics system is the resource box.
The resource box is your opportunity to direct the reader to your website where they can get more information.
I always keep my resource box as direct as possible. In the first sentence I tell them about my experience, and the second sentence I direct them to my website and tell them what information they will find on my chosen page.
I always make sure that the page I direct the reader to is relevant to my article.
Well, that's my article marketing basics system in a nutshell. Next time you write an article, try out the article marketing basics system and see how you can save time as well as improve your search engine rankings.
Article Marketing Basics System For The Affiliate Marketer
