subject: How To Fill Your Webinar: Four Key Secrets To Getting People To Attend Your Webinar Or Teleseminar [print this page] Teleseminars and webinars are great for connecting with your target audience. But only if people actually show up. So how do you get people to show up for your webinar or teleseminar?
Getting people to attend your event is becoming and more and more challenging. There was a time when teleseminars were special events, and you could count on lots of people to appear. Not anymore.
Most people's inboxes are flooded with invitations to webinars and teleseminars, many of them at the same time. What are they supposed to do? We still can only be in one place at a time.
How you can outperform your competition
Here's the thing... Many of those events are what's known as pitch fests. The information that's actually provided is negligible while there's a hard pitch to get the "real" scoop by purchasing a product. After listening to enough of those kinds of events, people get jaded, and start to ignore the invitations.
The good news is that if you're able to break through the noise by promising solid value, you'll be able to make real fans out of your attendees if you provide solid value. Here are a few suggestions for how to make that happen:
1) Establish yourself as someone who provides real value
The key to get people to attend your events is to assure them that they will get real value. You're going to actually deliver on your promise, in sufficient detail so your attendees can take away actionable information.
How do you do that? By providing value everywhere, in your emails as well as your teleseminars and webinars. Once you do, people will seek you out and attend your meetings, provided, of course, they're your target audience and interested in your information.
2) Get the word out to your target audience
The second thing you need to do is get the information about your webinar or teleseminar out to your target audience. There are many ways to do that, and they include sending out emails to your list, posting your event on a variety of webinar announcer as well as teleseminar announcer websites.
Finally, you should also write and publish a press release to capture people who aren't yet accessing all those announcer sites.
3) Make your event as enticing as possible
Be very specific in what you're going to reveal in your event. And express it in a way that promises a clear and actionable benefit to your targeted audience. Then, be sure to deliver on every point you mention in your announcement.
4) Bribe them to attend live
Finally, you also want to have as many people as possible attend your event live and not just wait for the replay. How can you do that?
Some hosts say they're not sure whether there will be a recording. That's a bit of a cheap trick, and it might turn people off, especially after they've seen it a few times.
A better strategy is to promise a perk. You could award a prize at the end of the event, drawn from all the attendees who were present, with the condition that the winner needs to be present during the drawing, or else someone else's name will be drawn.
You can also give them a special gift link that will expire after the event is over, raise the price of the offer, or take away special bonuses. Either way, they will help make people stick around to the end of your teleseminar or webinar. And if you've delivered great value, many of them will be back for your next event.
