subject: Optimizing Your Trade Show Displays [print this page] Trade show display design is really important to increasing visitor traffic to your booth. The way you show off your products or services will have a significant impact on the success of your event. Here are few tips to help you build booth for trade show displays.
Describe your goals
What you expect from the show or event, who is your audience, and who is your visitor - these are the first things to analyze and review with your team.
Establish the required budget
Check out the other participants at the trade show. If there are too many displays vying to lure away people's attention, opt for one that can match up to the competition. Otherwise, it is useless splurging on trade show displays if you know you don't have to expend much to steal away potential business contacts from the competition.
Develop the message of the show
You have to keep consistent in all of your media. Trade show displays should have one theme that is always used in every sign and graphic - repetition is the key that will make the audience get your message.
Select display
Select an exhibition stand that meets for the all of your requirements for the trade show - eye catching, with great graphics that advertise the right products for this particular show, and importantly, one that fits your budget.
Keep it Simple to Navigate in your booth
Allow adequate room for visitors to move thru your booth and view your products and services. You might need to invest in tables or counters with rounded corners since they may improve traffic flow thru the space. If you are showcasing a significant number of products consider showing them vertically. As an example, opting for a tall shelving unit instead of a flat table utilizes the vertical space in your booth while at the same time freeing up floor space for buyers to move around.
Take advantage of Different Colors
Ideally the color of your trade show display should accurately represent your business. If you are sufficiently fortunate to have a brightly colored, attractive business logo use that by selecting a background for your booth in similar colors that may catch the attention of buyers as they pass by. In a few cases you could be stuck with colours that are not extraordinarily eye-catching like beige, navy or tan. Even if your business colors are reasonably boring you can still add pops of bright colour with banners or signs in your booth.
Train your staff & Follow up!
Train your sales team to make sure they know what they have to do, so they know the best way for selling your product or service, the best way to interest the visitor and make them to come into your booth.
Re-evaluate your Plan
You should re-evaluate your trade show marketing plan regularly. Make sure each phase is working as best as it can; make certain the message for each show targets the expected audience as well as any new products and services being offered.Then update your trade show displays and especially the graphics, so they all work together and will convey the latest and most convincing message.
Following these simple pointers when designing your trade show booth will help to keep it inviting, professional,, functional and attractive.
