subject: How To Hire The Right People For Cold Call Telemarketing [print this page] The most important part of your business is having the right employees. Your company could offer the best services and rates around, but if you do not have the best employees, your business will not succeed. This is true for any business, but especially true of you are hiring employees to make cold calls on your behalf; or as in the case of a cold caller working for an answering service, making those calls in behalf of your clients. Following are a few tips to make sure you are hiring the right person for cold calling or telemarketing jobs.
Cold calling is a marketing approach where a salesman calls prospective customers without their request. It is called cold calling because no groundwork is laid for that call. Some potential customers don't respond well to the cold call contact and request you never call them again. However, other customers may show their interest towards your company turning the cold call into a warm one. Cold calling has always lacked popularity when it comes to sales because it can be one of the most stressful ways to market your product.
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Your telemarketing staff needs a bit of a thick skin to deal with these calls and be aggressive enough so they produce results and avoid burnout. Cold calling prospects can often become angry and difficult to deal with. Your sales staff should be prepared for the worst like being hung up on, yelled at, and even threatened. It is important that the callers do not take this abuse to heart. Some people view cold calling as a very effective way to draw in new leads, whereas others find it shady and not useful. Whatever your opinion, it does work and is an effective marketing tool.
Hiring the right employee is crucial for cold calling. Conducting interviews before hiring someone is always important, but when it comes to cold calling, it is absolutely vital to really make sure you have the right person for the job. Cold calling is often a one day job before the potential salespeople realize they aren't cut out for it & don't come back. During the interview, make the potential employee understands everything that the job entails. Also, stress the importance of getting the job done and that it will not be easy. Other than explaining all the details of the job, be sure to talk about pay rates and bonus structures. Telemarketing is sales and sales people are very driven by reward systems. Make sure they know the job won't be easy but your incentives far outweigh any uncomfortable aspects. Pay close attention to the person applying for the job and recognize what they could bring to your business. Analyze their actions. This will help you realize if the person is being sincere or if they are stretching the truth.
Basically, you want someone aggressive, hungry, and with no fear. Finding the best sales associate for cold calling is critical for a call center business. When you find the best cold caller, be sure to compensate them well. Cold calling isn't easy. If you are good at it, you should be handsomely rewarded.
