subject: The Most Effective Choice In Email Marketing [print this page] The function of mass emailing software is to send emails to a large number of people known as "recipients". By filling up a subscription web form, these recipients can join your email list and after that you can start sending email messages to them. Recipients may leave your email list by clicking on your "unsubscribe" link at any moment.
Actually there is no point of whatever regular email client such as Mac Mail or Microsoft Outlook in sending mass email, you can use any email program and I'll explain you the reasons why.
Aside from sending mass messages, mass emailing software can also automates subscription, unsubscription, and removal of bad addresses. Unlike regular email program, it can allow you to personalize your messages, and reference recipient personal information through macros.
Other known email programs like Mac Mail, Eudora, Microsoft Outlook, Windows Mail work with the standard Address Book which is built into the operating system. The functionality of the address book is limited, and is not designed for holding millions of recipients with thousands coming in and out every day.
Mass emailing software works with a high-performance database, and can easily handle even more than that compared with your standard Address Book. It also offers a much better import and export functionality so you can move your existing email lists in and out easier.
There are a lot of different mass emailing software packages for sale on the Internet, but only a few of them actually work. So you have to make sure it does what you need and does it well if you are looking for one. These packages might be offering a 30-day trials, and you can thoroughly test the one you want to own before buying.
You also need to consider the operating system that you are using. Mac and PC has distinct mass emailing software products, and if you use both, you may need to get 2 different versions: one for Mac and another one for PC. I own Mac Book Pro laptop with Mac OS on it, and my desktop computer is a PC with Windows, so I use 2 different mass emailing software packages at the same time.
I use Mac Mass Mailer on my Mac Book Pro laptop, and Advanced Emailer for my Windows desktop PC. Both products are fantastic, and they do the job quite well.
