subject: Organic Seo With Larger Companies And Websites [print this page] Websites with a commercial purpose are bigger than ever, and this is thanks to the fast development of shopping carts and content management systems, and the facilitation of electronic business. Internet retailers and consumers have become more sophisticated, and it is common today for many small business websites to have an average of more than 500 pages. Many of the big commercial websites include a wide range of information, services, products, and more, and this can mean many different issues that must be addressed for SEO purposes.
If you want to achieve placement that is product specific with a website that offers many different products then this will be harder than if you had a website that was smaller and had a narrower focus. A good SEO company can resolve any problems for you, and provide technical solutions that are effective. A campaign to improve the placement of a larger website will require more time and patience, and should be viewed in the long term. Even the preliminary plan for your placement campaign may take days or longer to complete. Clients can expect to field many questions and some challenging situations from a quality search engine optimization company.
Any experienced SEO professional will need to evaluate the expectations and goals that the campaign will have. If the expectations of the client and SEO professional are known then there will be less chance of poor communication or a frustrated party. Many clients who do not have realistic expectations will become concerned in the middle of a campaign. Some of the biggest reasons for concern by a client include the delivery dates set, long term communication and goals, and time lines for the campaign. The process of SEO and the challenges involved may not be understood by the client, and if you educate the client on what to expect and what is involved the expectations will be more realistic. Any large site campaign should include a number of smaller goals along the way to the final campaign results.
Once the initial goals for the campaign are established and the client has an understanding and realistic expectations of the SEO process the SEO company will start asking questions and taking notes. It is important to understand the client business, industry, targeted consumers, and competitors thoroughly to give the best possible SEO services. This information will also help with keyword selection, which is essential in this type of campaign. Using the chosen keywords correctly in the website is also extremely important. Larger sites require more complicated and intensive SEO efforts, and this is especially true if text rewriting is needed.
Other factors that can complicate larger site SEO efforts include:
- Content management systems
- Shopping carts
- E-commerce facilitators
Many large site SEO campaigns will include paid submissions to some of the top directories, and while this does have a cost the end result is typically worth the price. The staggered goals of the optimization plan and long term campaign length for larger websites mean that consistent SEO work will be needed for success. SEO can significantly boost traffic and revenue for a large site, and a large site will need continuous maintenance and changes for SEO purposes.
