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subject: New Trend Emerges In Pune - Group Buying Of Homes Becomes Popular [print this page]


For example: MsFor example: Ms. Lavanya Prakash and IT consultant and resident of Viman Nagar found her ideal 3BHK apartment. She got sizable discount on the booking and also could choose her neighbor. it is a one smart move that she got lucky in group buying. As she said that they were a group of five people booked an under construction apartment on which they got a significant concession and with the known people around the concern of security was solved too.

Buying a residential property in Pune that too in group is seen as an emerging trend amongst those opting to reside in developing places like Pune. As said by property consultants, a home buyers can benefit from the best deals when going in for group buying.

Some of the advantages of group buying is discounts on quoted market prices, greater assurance of legal sanctity of the ensuing deals and lower brokerage if a broker is involved and in many cases the developers may also add other incentives too. In group buying the added advantage is that reverse bidding can trigger pricing competition through this can only happen in the budget housing segment.

Property in Pune are seeing two formats for the group buying property: one being the traditional system where a collection of buyers get together and approach a developer with an offer to pick up a number of apartments in their project in return for reduced pricing and other possible benefits. Discount amount is also arranged from 10-15% as this concept is gaining popularity in cities like Pune, Bengaluru, Chennai and Kolkata having a variation of model working in Mumbai.

There are some residential property portals which map your preference and put you in a perfect group and negotiate a good deal for you. This step is better than traditional one, if you dont have group of your own then also you are not deprived of the benefits of group buying.

As said by one of the customer sharing her experience regarding Group Buying: that she was not a part of any group but was interested by this new concept. She approached a property portal that grouped her according to her preferences and got a whopping discount. She wouldve ended up investing more capital on the same house had she not opted for group buying.

Home buyers today prefer a few trusted consolidated channels having inventory access to all the residential projects and can provide on ground support/logistics and pricing benefit of grouping. Grouping soon will take the form of consolidation which will have both brick and mortar model and grouping benefits bringing together all the stakeholders of the real estate value chain.

This portal started on the concept of choosing their neighbor. The reason why group buying is getting extremely popular is also because it works as a great advantage for the developers who could sell their properties in bulk as well. As Group buying being a new phenomenon and a very effective marketing tool has been touted as a viable option for home buyers looking forward to get attractive discounts. The builders as well as the buyers get an advantage from Group buying.

by: lokeshmanu24




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