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subject: The Ab Training Device - The Mxr Ab Workout For Easy Crunching [print this page]


The Success Surrounding The MXR Ab Work-out Device

The AB-MXR launched into King's Road Sporting Club on 8th November, 2011. Dust PR assembled a function to commemorate the very first store for the AB-MXR sporting a mixture of clients, customers, fitness instructors, health clubs and media in attendance.

The window of the store had been taken over to produce a powerful affect for passers-by by creating a pyramid of merchandise containers and hanging AB-MXR Workouts from the ceiling - together with models carrying out demos! It drew plenty of interest and had the people walking by asking questions about the product and wanting to know more.

There were product demos happening in store with models showcasing the entire array of workout routines you can do with the AB-MXR workout, which produced talkability at the event and Joanna, the KRSC staff and the Public relations agency were on hand to reply to the guest's questions.

Joanna gave a speech regarding the progression of this product and the thought processes and creativity regarding the concept. Chiropractor Doctor Mikael Porath Petersen in addition said a few words concerning the health benefits of the AB-MXR workout, since it was his insight that developed the ideal cervical support for the neck. Soon after everyone was scrambling to the tills!

The actual event was a huge success, and the AB-MXR Workouts were flying off the racks through the night!

The MXR Abdominal Workout is now so popular, that even the Daily Mail are giving it a great evaluation as unveiled here...

"Flat stomach? No sweat... A cutting edge piece of equipment promises to make sit-ups less difficult, more effective and even entertaining, thanks to The AB-MXR workout.

Sit-ups pose a problem. It requires just 10 of them before your neck hurts, so we stop trying before were anywhere close to a toned stomach.

However a new piece of apparatus promises to make sit ups easier, more effective and, whisper it, actually enjoyable.

Created by fitness coach Joanna Kabbani, the AB-MXR workout was created to support the neck, so your sit-ups really focus on your chubby tummy. Its also well suited for rehabilitation. According to Joanna, you only need to use it for 5 minutes per day.

Cynical, I joined her for a work out. The device is weighted (up to 3kg), with small handles, and its shaped to cushion your head and neck.

It's been tested by chiropractic specialist Dr Mikael Porath Petersen from Optimal Spine Clinic, who makes clear: It helps you carry out symmetrical exercises effectively and safely.

Straight off I handled 15 sit-ups without any of my usual straining - I felt balanced and within control.

I took the 1kg model home to test. It was easy to move about the house and, despite being a whiplash victim, I was given the self-confidence that I was working out correctly. Its an excellent piece of kit - even though I will need more than 5 minutes using it before Im bikini ready..."

Source for this article - TheAbWorkout.co.uk

More Information On The Abs MXR Workout Web site. This Ab Fitness Blog Posts The Top Workouts, Routines, And Exercises For Ab Fitness. Check out The Workout routines On The Ab Workout Youtube Training Channel.

by: Ally Tomson




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