subject: Ideal Software For Email Marketing [print this page] The subject of this content is email marketing. Email marketing is a great tool that can be used to increase sales by at least 30%. It's definitely not a spam, it's totally appropriate, and when 'could even triple your sales.
If you use specialized email marketing software for Mac OS, which recently became readily available for Mac users you can do email marketing from your Mac. Let me tell you the reasons why you need email marketing before I discuss email marketing software.
Selling products and services by those people implement this simple model:
Customer finds a required product on your website and buys it. This model has a lot of disadvantages. Leaving your website without making a purchase by your customer will happen especially if there is not enough information on your website about the product the customer s looking for.
And so how can we keep a customer close from the moment that he or she reaches our website until he or she makes a purchase? And once we close a deal, how can we turn our paying customer into a happy repeat customer?
Here is the plan, and to achieve the stated above, we need to:
Allow your website visitors to subscribe to your email list and offer them a free and helpful newsletter, report, e-book or software.
Promptly use email marketing software for mac and deliver your free product to the new subscribers.
Let your new email list subscribers receive an offer about the product you sell 3 times on Tuesday, Wednesday, and Thursday.
Add your paying customers to a different email list, and start sending a different message once a week with an offer about related products that complement the original purchase.
So that people could easily take themselves off your email list if they want to, always include an unsubscribe link in your messages.
Send only a high-quality, really helpful content; this way people will stay subscribed longer.
Finally, lets move on with discussing the email marketing software for Mac.
You can choose among many of them, however you should also be aware that any of them can be either goods products or bad products.
I finally founds a really nice one after I spent months looking for a goods email marketing software products for Mac OS.
It's Mac Mass Mailer. I am recommending it because it:
Offers a convenient database to keep email lists.
Efficiently sends email messages.
Lets you personalize your messages.
Promptly adds and removes people as they subscribe and unsubscribe.
Promptly delete bad email addresses.
Can work with multiple email accounts so that it can increase sending limits.
Lets me import recipients from any files and programs.
