subject: What Should Be Done To Cope With Changes In Search Engine Algorithms [print this page] There is not a single search engine that can publish all their guidelines affecting the rankings. This is because SEO services will start manipulating the results straight away.
The Agenda for Search Engines
Moreover, the ranking algorithm of search engines keeps changing. This algorithm calculates the relevancy and placement of the results ascertained according to the undisclosed factors keeps on changing. The dynamism of the algorithm can be a little frustrating for people looking to optimize their website. No one can be 100% sure that their efforts will get them good rankings and traffic as per their choice.
SEO companies of India believe that different search engines have different algorithm. Each search engine follows its own unique algorithm to determine a websites ranking and relevance. Some elements hold great importance for algorithm and some become irrelevant. However, search engines do not publish the changes they make in algorithm.
Now, the question is why the search engines guard their algorithms so closely. The primary reason is that they value their user's experience. They aim to display the most relevant results, when a searcher search using a keyword.
There are also many justifiable reasons for dynamism of the algorithms. Over the time, webmasters have learnt the factors affecting the rankings through hit and trial methods. These unfolded secrets were publicized immediately and everyone came to know about them. Thats why search engines brought slight changes to their algorithm to uphold the aim of relevancy.
Thus, striking a balance between the search engine algorithm secrets and making sure that the SE0 services are directed in the right direction becomes really important. Many well known search evangelists still give enough importance to:
* Good HTML titles and meta description
* Inspiring content
* Eroding any kind of roadblocks to crawling
* Structure quality back links
However, none of them suggest chasing the search engine algorithms as there is no point in doing so. Remember, the search engine algorithms are guarded by the people holding doctorates in computer science and more. Thus, manipulating these algorithms is not a good idea.
Remember, successful webmasters or SE0 professionals accept few facts that are beyond their control. However, it is essential to be updated about the latest SEO happenings by reading and understanding them. There is no need to be inquisitive and take rash decisions that become completely useless for your websites search engine optimization. So, implement SEO strategies that you can completely control.
