subject: Reasons Why You Need To Have Software In Sending Bulk Email [print this page] Bulk email software is designed for sending bulk email to a large number of recipients. Bulk email is a process of sending the same messages to a large number of people.
If all you want is sending newsletters or notifications about an event happening in your company to a large number of people, then you must have bulk email. Please don't mistake bulk email for spam, because you can find hundreds of situations when bulk email is appropriate.
Spam are unwanted emails that are not related to the interest of recipients. Spam is all about any advertisements randomly sent to people. As opposed to that, bulk email is sent to people who want to receive it. People will subscribe to bulk, and only those messages that are of their interest are what they are expecting to receive from you.
A free newsletter on how to make paper castle is a good example of bulk email. You offer a free website on making paper castles and offer a free subscription to an e-magazine on the subject. People will read and enjoy the messages that you sent them. You can advertised related products from time to time in your newsletters. You can do reviews about various glues in your newsletters, and you can offer an option to order them from your website.
You can also take the full advantage of bulk email software which can automate message delivery, subscription, unsubscription, bad address removal and can even personalize messages if all you want is sending bulk email. You can not use your regular email program for that, because if you do so, you will have to MANUALLY add new subscribers to your address book, remove the once who wish to unsubscribe, and remove people with bad addresses. Can you manually handle your email list once it grows to thousand of subscribers with hundreds of getting in and out everyday? You can simply think that it's unthinkable.
But everything would be very easy and convenient if you use bulk email software. Your email list will be updated automatically when there are new changes, and all youll have to do is to compose and send your letters.
You can have bulk email software for Mac OS X or bulk email software for Windows, depending on whether you use Mac or PC. I use both platforms so I have two different software products at the same time.
On my Mac Book Pro laptop, I am using Mac Mass Mailer and on my Windows desktop, I am using Advanced Emailer. I think, these are the best mass email software solutions.
