subject: Specialty Of Animated Gif Banners [print this page] The field of online marketing always brings fervor and ecstasy among marketers. When it is the question of banner advertisements, the marketers get a chance to experiment with different types of banners. For the businesses who want to employ banners as a technique for online marketing, there are 3 kinds of banners available. These are - static banners, animated Flash banner and animated GIF banner.
Talking of static banners, here graphics and text remain tranquil. The research has proven the fact that any moving graphics has the capability of catching human attention in a better way. Thus, an expert GIF banner designer would always suggest the businesses to move towards animated banner ads. To create animated banners, SWF and GIF format are the most popular formats. GIF banners will be able to create simple animation frame by frame; while Flash / SWF banners are used to create smooth magical animation. Since GIF images load very fast on the web pages, they are the best choices for most of the marketers for creating animated banner ads.
Animated GIF banners have the following advantages:
Capture visitors attention Since animated banner ads use vibrant colors, graphics and text, it creates a pressure on the visitors to have a look at the advertisement. The visitors feel more concerned to click on the ad and to check what happens.
Allow designers to insert more graphics and text in the advertisement Since GIF banner shows animation frame by frame, the designer can add more graphics and text to the presentation. Ability to add more illustrations and content helps the ads to make strong sales pitch or better presentation. Moreover, in frame by frame banner, the viewer gets sufficient time to read various elements of the message turn by turn.
Interactivity of the advertisement Animated banner advertisements are interactive in character. The sales message and text given on it make an effort to involve the visitors in the ads. Labels, call-to-action buttons and intelligent forms are some of the interactive features of SWF and GIF banners. Because of these features, the viewers feel psychologically associated with the ad and it generates more CTR.
If you havent tried GIF banners until now, do it now. Animated GIF Banner Maker software is available for you to do animations and create stunning presentations. It is available at affordable prices and is quite easy-to-use by even novice web designers.
