subject: Article Marketing-what Is Repurposing An Article? [print this page] Repurposing an article is taking an article and using it for a different purpose. This is a very good strategy and one I use all of the time. I started doing this several years ago and my Internet business has really benefited from it.
My goal with an article marketing is always 3 fold.
1. Backlinks.
2. Traffic.
3. Branding.
I use Submit Your Article to submit articles to article directories. I use their Article Leverage program to create unique versions of my articles.
This gets the articles into article directories with one click. You can set the submit rate to go out over 30 days which is natural way to get backlinks in the eyes of the search engines.
You can create unique versions of your resource box as well. This let's you hyperlink different keyword phrases.
Doing this helps you rank on the search engines for more phrases over time. You can also link to different pages on your site for deep linking.
They also have a naked article feature to get articles into their blog network. Search engines really likes this as you are getting natural backlinks in the body of the article itself.
I then take the unqiue versions and do 3 things with them.
1. Post on my blog. I like to link to various inner pages on my site as well. One other thing I do is link to an authority site that is not my own. Search engines seem to appreciate this.
2. Submit to Free Traffic System. This is the blogging network that allows you to get your articles into more blogs. As a lifetime member I can hyperlink up to three keyword phrases back to different webpages.
3. Create an article video and submit to You Tube with Article Video Robot. Sometimes Google will rank the video for the keyword phrase which is just another source of traffic and backlinks.
I also do one more thing. I re-work articles into fresh angles and repeat the whole process. It can be difficult to constantly write all of the time. I am a professional Internet writer and some days I don't feel like doing it.
Taking an article and repurposing it is a simple way to come up with content on days like this. This makes it easy to come up with new articles and keep my system flowing. I find to make money online you need constant action in the eyes of your readers and the search engines.
Article marketing still works. You just need to come up with creative ways to keep the process moving all of the time. Repurposing an article is a simple way to get more out of one article and come up with new content on a regular basis.
