subject: Referral Program That Uses Existing Customers To Bring In More Customers [print this page] The biggest mistake that you can make with your business is assuming that it is possible to reach out to each and every user that you have. While it is a great idea in theory, the realities are much different. With any business you need limitations. There are only so a great number people that you can hire and so a great number hours in a day to use your staffs to reach out to probable users. The only way that you can hope to grow your user base is by providing excellent user service and creating a referral program that uses that existing base to build new users. Just why should you put the growth and success of your business into the hands of your existing users? The answers are elementary.
For starters, users are the barometers for how you are performing as a business. Only by observing the people, who are opening up their wallets, can you see what you are doing well and what you could be improving upon. By establishing a connection with your existing user base that goes beyond dollars and cents can you discover the directions that are of the most help to your overall business goals. Customers want to do business with a company they can depend upon, and if you put all that you need into making the most out of the user experience, then you stand a much better chance of getting ahead.
Secondly, every satisfied user will eventually bring you more business. Often times that means they will influence more than one of their friends or acquaintances to do business with your company. The public networks need proven beyond a shadow of a doubt that people connect with others of like needs and interests. By satisfying one, you are in reality satisfying a great number. Focusing on how you interact with your paying users will lead to more paying users, and it will allow you to gain that extra business with zero to minimal marketing investment. By harnessing the power of public media and sticking to strong user and business growth principles, you can grow your business and shrink your overhead in a manner that you never could before.
Finally, user referrals offer in the most helpful and non intrusive ways the best sales pitch you could ever ask for. More and more businesses understand that by "going viral" they take much of the pressure off their marketing budgets. But the only way to "go viral" is to offer more value to your users before, during and after the sale. Understanding how to do this means understanding what your users' needs are, and how best to address them, whether they need made a buying decision yet or not.
