subject: Powerful Point Of Purchase Marketing - Five Steps To Successful Pop Implementation [print this page] 1. POP logistics - ensure your supplier offers comprehensive POP distribution
POP logistics is the first thing to consider. If you are to meet promotional deadlines and new product launch dates you need to ensure your POP display is delivered and installed in a prompt and timely fashion. It's best to choose someone who has several POP distribution sites and can offer nationwide coverage. Choose an experienced supplier of POP logistics with a tried and tested POP distribution network in place.
2. Ensure thorough site surveys are carried out
Before you even think about installing your POP display, carry out a site survey. This will provide you with business critical intelligence relating to the retail estate into which your POP is to be installed. Site surveys are the perfect way of identifying non-standard fixtures and fittings and therefore any special features you may need to incorporate into the design to ensure your POP occupies the best possible position for brand visibility. Site surveys are essential - choose a supplier you can trust to be thorough.
3. Carry out regular POP maintenance
So your POP display has been installed - but that's not the end of the story. Regular POP maintenance is essential. Services you should expect include repairing damaged POP displays, updating samples and cleaning stands. Installation is just the beginning - POP maintenance is a key element of any successful POP implementation.
4. Compliance audits - ensure your POP display is working for you
Compliance audits will ensure that your display is being utilised properly - and that it's working as hard as it can to promote your brand. Ensure your supplier carries out regular compliance audits as part of their service.
5. Get even more with a dedicated POP field team
To enhance your POP implementation consider using the services of a POP field team. Services such as product merchandising, sampling, replenishing stock and mystery shopping all help to maximise product availability and visibility. Without a POP field team you're missing out on some potentially huge wins.
In short, for powerful and effective in-store marketing you need a supplier who'll look after the entire POP implementation process from start to finish. This is where we come in.
At CJ Services we've been helping companies maximise the potential of POP displays for over 15 years - including some of the world's most famous and respected brands. From simple cardboard stands to bespoke display units, whether temporary or permanent, our award-winning skills and expertise consistently deliver.
And with a full POP implementation service including effective POP logistics, site surveys, compliance audits, POP installation, POP maintenance and professional POP field teams, you'll get the very best ROI from your POP.
Find out how your brand could benefit from POP implementation with CJ Services - visit http://www.cjservice.co.uk, call 0800 009 4189, or email enquiries@cjservices.co.uk.
