subject: Using Attraction Marketing To Build Your Mlm Business [print this page] So you've called through your list of family and friends. Now you need more leads for your MLM business. Should you start cold calling? Hand out fliers? Put up signs? Send out post cards? Buy leads?
If you are at this point and struggling to find leads, it's not your fault. Unfortunately here is where many network marketing companies fail in their training. They often subscribe to outdated methods that are simple to teach, but go against the grain of the average person. It is possible to have success doing this, especially if you're a person who does not mind a lot of rejection.
But then, even if this works for you, how successful will you be in getting your down-line to apply these methods? Of course the choice is up to you, but there is a much easier way that has time and again proven successful.
This is why Attraction Marketing is the most effective way of successfully building our MLM business. What exactly is Attraction Marketing? Attraction Marketing is freely giving something of real value to the prospect. Building a relationship of trust first. Branding yourself as an expert and attracting the prospect to you.
With Attraction Marketing, you actually target qualified prospects. People that are already familiar with the industry. When they sign up, it will not be because they were pressured into it by some tricky closing technique. They will join because they trust you. You have built a lasting business relationship that will cause them to be loyal.
Today with the use of the internet, there are so many excellent methods to generate a constant flow of leads. (I personally prefer article marketing). And by using technology such as autoresponders, you can share information of real value to your list of prospective partners. In fact, it is best to share information that will help them do exactly what you're doing. That way, when they're ready to join your primary business, it won't be so much of a learning curve for them to build their organization. If done right, attraction marketing is a method you can easily duplicate throughout your down-line.
So it's your choice-- Old school Network Marketing or Attraction Marketing. The choice is up to you.
