subject: A Trouble-free Tutorial For On Page Seo For Newcomers [print this page] Are you just beginning in the world of search engine optimization and marketing? Well, this article will help you get the basics of your on page SEO, which is very important. Basically, the on page SEO is the base that you build off and a strong base is obviously easier to build on to. Off page SEO is much more important, mostly because it is a continuous process, but on page SEO is where everybody should start, especially if you are new to marketing. Since you are new to the world of internet marketing, lets just take a look at what you basically need to focus on for on page SEO.
If you don't have your keywords yet, don't worry as I will show you a basic way to get some. If you expect to rank for your keywords just based on your on page SEO, you are definitely going to have to pick some low competition keywords. If you place to perform off page SEO after you finish the on page SEO, you can aim higher for sure. I recommend going for one hard keyword and a couple lower competition keywords for every page that you want to rank on your site. If you don't want to buy a keyword tool, you can easily use Google's keyword tool and manual analysis of the top 10 for the certain keywords. Sure, you can go out and buy a keyword research tool, but why waste the money when you can do everything yourself?
Now you have your keywords that you will use for the on page SEO. You will want to place the keywords in the title tag, meta description, and meta keywords for sure. Make sure that your title and meta description don't exceed the limits placed by search engines, more specifically Google since it is the number one search engine. The content of the page is where you need to shift your focus now. Just for the sake of simplicity, try and keep your keyword density somewhere around the range of 2-5%. Don't keyword stuff and make sure the content seems completely natural. Remember, if you expect to get good traffic, your content has to make sense! Make sure to throw some italic, bold, and h tags in there with the keywords as well!
Now that you think you have your site all ready to go when it comes to on page SEO, you should double check. Instead of doing this step manually, I recommend using a site analyzer like the SEO Powersuite's Website Auditor, which is a great piece of software to verify that on page SEO is good to go. You can use the free version of the software or you can buy it to get all the features. It is your choice! The good thing about the free version is that it gives enough information to fix things. Of course, there are many other pieces of software that do the same thing that you could use as well!
On page SEO was the way to get great rankings years ago. Now, off page SEO has taken the precedence. The great thing is that if you can match your competition's level of off page SEO and beat them in on page SEO, you will definitely outrank them! For that reason, you never want to leave out on page SEO in your online marketing plan, especially if you are just starting out!