subject: Don't Let Someone Else Optimize Your Search Results: Provide Effective Results for Yourself [print this page] You know when building websites for my clients, no matter what type of website it is, they all want to know is if theirs can show up on top in the search engines!
These people don't always understand that establishing a good search engine ranking goes beyond simply putting your website out there, and this is most critical when it comes to new websites. Naturally, you can hire an authority on the subject that will help you with tweaking your site in a manner that will yield the best results in search engines.
However, this may prove to be expensive and you should know about other options available to you that will be quite a bit cheaper. Keep in mind that there are tons of methods out there for increasing your search engine rank. Let me show you some that even the most inexperienced person can do to boost his site's rank.
The thing that search engines look for the most is content. You need to have something on your page for the search engine to actually index, so if you have little writing there will be nothing for the search engine to find. Even though you know what you are trying to sell from top to bottom, you should be sure to write it so everyone else knows what it is you're trying to sell.
Even if you know what certain things mean, they may be unfamiliar with them. A good way to visualize this is to ponder what it is that you hope people will look for when they visit your page. Start with a small list of keywords or key phrases. Decide what they mean and how you would like to use them around your website, and then write a few sentences or a couple paragraphs around each of them. After you're done with your paragraphs, right before your eyes you'll have a couple of pages of content which you can now proceed to placing in different areas of your site. Try to create new verbal content to your website on a regular schedule. This enables search engines to discover your site with greater ease. A higher quantity of content will give these algorithms more to work with.
Besides having a lot of content you need to make sure you always have new content. Take time now and then to go in and redraft some of your text here and there. Next time your site is indexed the engines will take hold of the new text and increase your relevancy for the new terms. Gaining backlinks from other sites is also another effective method of increasing your visibility to the search engines. Conduct a Google search on a phrase or a keyword which you'd like your website to show up for when visitors search for it. Now check this out; there will probably be a site that has a directory of businesses that have some common points where you can get your links added.
An example would be if you search a keyword followed with a location, you'll find that many of the search results will not be related to the keyword your search, but rather the place you searched. Many directories will have a fee associated with them; however, this usually means that the sites are already very highly ranked and it greatly increases the chances that your site will be found through them. If you look hard enough, you'll be able to find some directories that still offer free listings. Take some time to search for yourself.
You might have done this already, but if you didn't do any research you should definitely get started now. Pay attention to sites that are already at the top of the rankings on the keywords that you want to be associated with; what is it that they do to achieve this rank? If you enter the phrase search engine optimization into a search engine and look at the results, you'll find the same information I've just given you again and again. Although it is not very hard, SEO can occasionally be confusing and it does take time. But if you can't do it yourself because you're too busy, you can always get someone who knows what they're doing to handle it for you.
Don't Let Someone Else Optimize Your Search Results: Provide Effective Results for Yourself
