subject: Tips To Improve Click Through Rate (ctr) In Google Serps [print this page] People usually apply various SEO strategies to draw more traffic to their website and improving the Click Through Rate (CTR) in Google SERPs, would be one of their SEO strategies of the process, as it helps in getting more traffic to a website.
First off, what actually Click Through Rate (CTR) is? CTR is a method of evaluating the success of an online advertising campaign of a website. CTR percentage is determined based on the clicks on ads or search results of a website by the user. Healthy CTR will drive more traffic to a website that also controls the Cost Per Click (CPC).
How to Improve CTR in Google SERPs?
Title Tags should be information oriented:
Title Tags play the pivotal role in improving CTR, as they directly show-up in Search Results that are valued highly by Search Engines in determining the particular topic of a page. Hence, the Title Tags should be informative and descriptive for a user, as their response would be natural and emotional. Make sure that, the Title Tag of a topic comprises 65 characters, as they get severed in Google SERPs if they exceed.
Unique and Descriptive Meta Tags or Meta Description Tags:
Meta Tags just like Title Tags are also highly valued by search engines in determining the topic authority of a certain web page. Therefore, Meta Tags of a web page should reflect the uniqueness and description of a page. The ideal Meta description Tags should be around 160 characters or less. Additionally, every single page of a website should own different Meta Description Tags.
Descriptive URL Structure with Keywords:
Its always recommended to use Keywords in URL and should be descriptive. Importantly, appropriate punctuations should be used in URLs, in order to avoid lengthy characters that are legibly difficult for the users. Besides, try to keep the URL as short as possible and avoid capitalizations and spelling mistakes.
Using Rich Snippets:
Rich Snippets should be used in important and necessity situations in a website for the content such as Products, Reviews and Breadcrumbs. Because, Rich Snippets help for more clicks and find the information faster by the users.
Author Verification:
Authors of the websites are given high prominence on the Google search results, as the appearance of an author in Google SERPs builds and increases the trust factor of a website compared to their competitors. So, its always recommended to have author verification of a website.
Social Media Network Buttons:
Social Media Network buttons like Facebook, Twitter, Linkedin and many more are very helpful and important sources to share the website content on social web. These buttons enable the visitors of a website to share the content easily and rapidly, if they feel worthy to share. Additionally, they help in generating significant traffic to the website, without additional investment.
The final say is, by following the aforementioned steps you could improve the Click Through Rate (CTR) in Google SERPs that enable you to draw more traffic to your website, which convert the impressions into clicks.
