subject: The Benefit Of Video Marketing [print this page] With all the hype of social networking being the craze there must be a place in the spotlight for video marketing to become a star. As a part of the television generation we all can relate to the hypnotizing effect of the television. Lets just face it people would rather watch the information being fed to them then having to read it. Lets face it we are all busy people who mostly skim information instead of reading it.
Video marketing brings your message alive with the combination of text, audio, charts, diagrams, and vivid coloring. Unlike any other form of advertising, video marketing adds animation bringing your message to life and visual stimulation will always gets viewers attention its a given. In 2011 alone video advertisings popularity jumped up by 42% that is a great increase when the overall advertising industry grew by 23% according too IAB, Sept 2011. By simply adding a video to your website homepage will not only make it look more professional, but it will also direct more traffic to you page. People tend to click on videos without even knowing what its about out of curiosity creating a broader range of viewers. Viral marketing , viral advertising or marketing buzz are all terms referring to techniques that use social networks to increase in brand and back links. Viral marketing takes on many forms such as text messages, video clips, e-books, flash games images and brand able software. The ultimate goal with video marketing is to create viral messages to reach your views in one of the above listed forms to get your message across and captivate your viewers. The biggest benefit of video marketing is getting your page ranked on Google, Bing and Yahoo and with visual stimulation your page rankings will certainly rise as long as your content relates to your page and has eye catching material. In the process of uploading your video clip onto You Tube, make sure you add a catchy title, describing the video and keywords. Be sure to advertise your business, add your web address, have your contact information and most importantly be sure to list youre most important keywords first. Simply think of what you would like to watch and just use creativity to capture your viewers with video marketing the content can be funny or informative, but more importantly make sure you keep your information relevant to your product or service. If making your website more welcoming and engaging whats stopping you contact your local SEO marketing company today or do it your self if you are internet savvy and get ahead of those who dont see its benefits. Especially for a small businesses trying to get noticed. Considering they need the most exposure to compete with the big brands out there that already have the rankings and viewers in there lap. Get seen and use video marketing.
