subject: Mass Email Software - Amazing Features In A Mass Email Service [print this page] While looking to purchase a fresh mass email software, wading through all of the jargon and choices in present day mass emailers can be challenging! In this post I'll show you a few characteristics that you positively need to have in your mass emailer, so please read on!
A software's list management capability is the most powerful thing you should think about. In other words, you want to take into account how flexible and how user-friendly the list admin is. Robust list management will let you insert, edit, and delete as much or as few mailing lists as you need. Renaming your lists ought to be an easy task. You should also have the ability to manually insert or remove subscribers as needed (in the event an individual absolutely HAS to be in your list; and this is exactly what all marketers strive for, isn't it)?
The second must-have feature is the ability for users to automatically subscribe and unsubscribe from your list. Especially nowadays, an automatic "Unsubscribe" link at the bottom of your emails is not only good industry practice but it also supports the FTC's CAN-SPAM Act (particularly, informing online subscribers the way to opt-out and, once they do, accomplishing this in a prompt fashion).
In addition to the above options, your mass email service ought to provide both HTML and plain-text capacity. Although it is much less frequent today than it was even 5 years ago, you may still find email clients and programs that either don't read html-based emails at all or don't know how to show html correctly. This could be a major problem for you mainly because plain-text emails, while still getting your message across, are typically a little lack-luster. In case you did not know and were wondering, html lets you make your emails pretty. And we all like pretty, don't we?)
Email personalization is additionally very important. Importing a client name or e-mail ought to be standard. The really good mass emailers will take it a step further, though. A truly great mass service will empower you to import any client information you may need from a number of data formats.
Pretend, for only a few minutes, that you would like to include your subscribers' full name or their partner's birthday into your messages. If your list is 2,000 subscribers strong it might be an extremely tedious (and sleep-inducing ;)) job to include the subscriber's birthday for every person. A great mass email service will allow you to pull that information from a database (or CSV file, or spreadsheet, etc) dynamically, based on a process that you define.
Last, but not least, you'll want to verify the reliability of the mass email service you are considering. I know, I knowthis should go without saying. But it's essential for you to understand that not every mass email software is made the same. In fact, many will promise you the moon but actually deliver almost nothing (reminds me of my first girlfriendbut we won't go there. Reliability in software is the same as it is in a car. You don't notice when you've got it, but you sure as heck notice it when you don't!
In a mass email service, consistent throughput is the lifeblood of your business if your business structure depends on email marketing for any piece of your earnings.
Oh, and look for a trial period where you can try out the application for a while before being forced to commit to buying it. Any mass email service worth their salt will offer you a trial period so take full advantage of it! :)
