subject: Be Honest In Seo Services [print this page] For SEO services today, one phrase No News is Good News has become almost like a harsh reality. This means that SEO cant be possible without going to the dark side.
Dont Let Customers Reputation Go Down
There are certain examples where black hat SEO seems to win the race compared to white hats. Sometime back, there were some NY Times articles talking about JC Penny or the New York sunglasses salesman using sizzling negative reviews for generating links to his website. It was so effective that JC Penny was once ranking ahead of Bed Bath and Beyond for bed and bathroom supplies. Thats not all, the sunglass salesman was also ranking ahead of Oakley and Ray-ban websites.
This makes white hat SEO services doubt the value and significance of Googles algorithm, relevance and importance parameters for SEO. However, these stories being in the news also proves the fact that black hats and their shady dealings are exposed and can be dealt with severely. When caught black hats destroy the reputation of their clients and thus it also hampers the search rankings of the website.
In such cases clients always say that they paid the agency to get them to rank but were never aware about how they would achieve it. Well, this is a fact about SEO services, which intentionally limit their clients knowledge by not sharing their SEO strategy. They generally say that their client doesnt care or want to learn and some others say that the process is too complicated to explain to clients.
Be a Good Teacher
As reputed SEO companies in India, its important to update your clients about your SEO process in laymans terms. Even if they are not interested to know, they would realize the fact that you know it all yourself. This would encourage them to come to your SEO firm with questions and can even refer you to other businesses.
There are no set rules for SEO. What proves to be a great strategy today can backfire tomorrow. Whats keeping your search rankings down can help you up in no time. However, when SEO firms practice vague black hat tactics, it can create huge problems. In short, if your clients are paying you good money to get results, share all the information with them. Remember, it is much better to lose a client by telling the entire thing rather than ending up blacklisted in the industry as a black hat.
