subject: Gifts For Promotion [print this page] Promotional gifts are given away to promote a company, corporate event, image or brand. These promotional items are imprinted with a companys name, brand, logo, slogan and given away in trade shows, conferences as a part of marketing campaigns. These kinds of things are used globally and many companies promote. Common items which are given away by the companies are mugs, dairies, calendars, t-shirts, posters, key chains, caps, mouse pads, pens and many other varieties. The largest promotional category for these products is wearable items, which make up more than 30% of the total. Most promotional items are relatively small and are inexpensive, but can range to higher end items. They mainly provide luxury gifts like perfumes, handbags and many more.
Brand awareness is the most common use for promotional items. Other objectives that marketers use Promotional Items to facilitate include employee relations and events, tradeshow traffic-building, public relations, new customer generation, dealer and distributor programs, new product introductions, employee service awards, not-for-profit programs, internal incentive programs, safety education, customer referrals, and marketing research. Promotional items are also used in politics to promote candidates and causes. Promotional items as non commercial use are used in schools or colleges to raise funds.A prominent example was the live strong wristband, used to promote cancerawareness and raise funds to support cancer survivorship programs and research.
Collection of promotional items of different types is becoming a popular hobby. In particular, branded antique point of sale items that convey a sense of nostalgia are popular with collectors and are a substantial component to the antique industry. The giving of corporate gifts vary across international borders and cultures, with the type of product given often varying from country to country.
The Promotional Gifts Store is arranged into a number of popular promotional product collections including printed pens, printed bags, printed mugs and mousemats. Some of these collections can be drilled down further via sub-collections. Many companies are also known for its supply of unique and bespoke design products. Recent examples have included stress relievers in the shape of speed gun cameras, and bespoke flashdrives in the shape of company logos. Custom designed chocolate moulds are also a firm favorite, with low-cost tooling available for even short production runs.
The overall growing trend within promotional marketing to preserve resources and to reduce the impact on the environment, which has lead to an increase in the number of ECO products available from promotional merchandise manufacturers. To help clients select the right ECOgifts, many have a dedicated environmentally friendly products store which are featuring promotional gifts made from recycled, reclaimed or sustainably farmed eco-friendly materials.
