subject: The Best Way To Market Your Products And Services Online [print this page] Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. Every person in an email marketing list gives permission and agrees to receive messages from time to time before they receive any sales letters.
Email marketing is much trickier than it seems from the first look, so in order to conduct email marketing you should also use a good and reliable email marketing solutions. You might be thinking that you can do it using any email program, but the truth is you can't, and I'll tell you why. You cannot force people to willfully subscribe to your email list, therefore you have to offer your website visitors a free useful newsletter, e-course, e-book or software, and in exchange for that, they will agree to receive sales letters from you. To achieve that, you have to create a subscription web form on your website, and you have to add people that subscribe to your email list using this form.
In this situation, we will be needing email marketing software. Most of email marketing solutions automate subscription, and can work with all sorts of web forms and subscription mechanisms. It is very inconvenient to manually add new subscribers to your address book if you are using a regular email program.
Another thing you have to provide your recipients with, is a way to unsubscribe from your email list at any moment. By just clicking on an unsubscribe link in the received message, the person who doesn't like whatever you deliver may instantly leave your email list. Good email marketing solutions also automate this. But if you are using a regular email program, it will be a nightmare for you to manually remove such recipients from your address book.
Removal of recipients with bad email addresses is the last but one of the most important things. Receiving bounce backs or error messages sent by mailer daemon after sending newsletters to an address means that this address is dead and it should be removed from your email list. Your email provider may block your account if you don't remove dead addresses from your list.
You don't even have to touch anything with email marketing solutions because it can remove dead addresses automatically base on bounce backs. Your list can be automatically free from bad recipients. But you have to read bounce backs, find the matching addresses in your address book, and remove them by hand if you use a regular email program. Its extremely hard and time-consuming, I can tell.
With email marketing solutions, you can expect the following:
Automation of subscription and unsubscription
Automatically removed bad email addresses
Automatically deliver message
Speed of sending message and flow control
Personalization of message
Good email marketing solution can support messages personalization which is extremely important. You can use recipient names in the To field of your messages with message personalization, you can create personalized salutations, and you can mention other personal details such as order numbers, birthdays and so on in your messages.
Without message personalization, you cannot send certain types of mass messages such as invoices and sales letters that offer products that complement original purchase. That basically means any messages which you have to include personal details.
For my Mac Book Pro laptop, I am using Mac Mass Mailer and for my Windows desktop, I am using Advanced Emailer. I think, nothing can be better than mass email software solutions.
