subject: How To Create A Perfect On Page Optimization To Improve Website Rankings? [print this page] Search engines have become the biggest source of traffic for any website. Unsurprisingly there is intense competition among websites to rank high on the search engines. One of the best ways to achieve this is to opt for custom web development. This allows you to customize the website and make changes along with the changing algorithms of the search engines. Customizing the website in terms of structure, Meta data, URLs is referred to as on-page optimization. A good web design company will develop your website to attract the users as well as the search engine spiders.
On-page Optimization Tips to Improve Rankings
1. Manual Coding - It all starts with coding and the quality of codes is the single biggest factor in the success of a website. Make sure the web design company you hire for the job has expertise in manually coding a website. They should use semantic coding techniques where all the elements are defined as this attracts search engine spiders and help you achieve high rank on the search engine result pages or SERP.
2. Page Title - All your web pages should have relevant titles based on their content. The title is used by web browsers in producing search results. This is also important from the user point of view as this helps them analyze the content of the page. If an attractive cover is important to a book, page title plays a similar role for web pages.
3. Meta Data - The description and the keywords that you use plays a vital role in attracting search engine spiders acting as hook. However you need to keep in mind that the description and the keywords should directly be related to the content. Avoid use unrelated keywords or keyword stuffing (over using them) as this often calls for penalty from the search engines. Remember you arent intelligent enough to fool the likes of Google and Bing!
4. URL - URL also plays a deciding factor in attracting traffic to your website. Keep the URL short with minimum number of sub-indexes as works well with the search engine. Make use of key-words related to the content in the URL to further boost traffic to your website.
5. Alt Tag - Images arent mere fancy items in your website and they play a major role in attracting search engine traffic. Image based search is allowed by all search engines and you can cash on this with the help of Alt Tag. This is nothing but the line of text you see pop up when you place your cursor over an image. The alt attribute is also used by screen reader software for people who hear the content of a webpage.
6. Unique Content - Last but not the least content plays a vital role in boosting the performance of your website. You need to make sure that your website is updated regularly with unique content as search engine crawlers give a lot of weight-age to this. You can write SEO content where you use targeted keywords but dont stuff the content with keywords either as this leads to spamming.
