subject: Web Development Marketing - Dominate Your Market With Your Business Blog [print this page] Low cost SEO in Tampa : Blog of your business site generates new customers, keeps your customers informed of new products and promotions, associates your brand with your specialized niche in the marketplace, and creates an opportunity for fantastic customer service. Follow the steps which are given below to marketing your business through a blog,
Create a professional looking blog:
A professional-looking blog reflects positively on your company in the same way that quality advertising, letterhead, or good customer service does. Most blogging platforms provide templates that allow you to choose the colors on your blog, change some formatting, and add your company logo.
Add content to your blog:
Content is the heart of a blog. Most of the good blogs have hundreds of posts containing useful information relating to their chosen area of expertise. Your area of expertise is your company and the market it serves. The more posts about your company and its market that you write, the more your customers will get to know you on a personal basis, the foundation of a strong relationship.
Write posts about your niche to establish your business:
Writing about your businesses area of expertise makes your business the expert. When something new happens in your field and your readers discover this new information from you, they see you as an authority. Just write articles on what you know in your field. You can write them from what you know off the top of your head, or find items other people have written and respond and/or build on their thoughts.
Make it easy for readers to buy your product or service:
Provide obvious links on your blog to the sales section of your website. If a post is about one of your products, make sure it is linked directly to the sales page. There should be a prominent link to the company store at the top of the page that lets readers know you have something to sell and this is where to find it.
While writing your blog, practice exceptional customer service:
Remember that once you write something on your blog it's on the Internet forever. Even if you delete it later, it is likely someone has already copy-and-pasted it on their website, so get it right the first time. Use spell check, be courteous, and show humility. Treat readers who comment on your posts as you would if they were customers standing right in front of you.
