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subject: Web Writer, A New Professional Figure For Article Marketing. [print this page]


Ours is a country where the new trends in all sectors are increasingly struggling to assert itself: this is true also for communication. This is an area where Italy has always had to import the news from abroad, and it has never been able to impress in advance, but has only ever wanted to wait passively for what came from other nations, especially from England and the United States, all along leader countries in the media industry. On the other hand, as an example, the American model has always been a must when it came to set the information on TV, the United States have always been a model of reference: otherwise England has always been a model reference to what the newspapers concerned, their setting, how to write the news. This is also true for the Internet world and for specific areas connected with communication, including article marketing.

It took some time, perhaps too long, for the article marketing to conquer Italy, after in the United States this type of communication had been established for years. In Italy article marketing appears only only since 2006, so long overdue compared to other Western nations: on the other hand, however, this practice has asserted and established really quickly, so that now the use of this way of communication is fairly widespread, as well as a quite number of sites are specialized to host this form of communication. In relation to all this are proliferating even new professional figures arising from the birth of a new sector: we are talking about web writer, which not only take care of the content for the pages of the sites, but also have specialized in article marketing writing.

Having to do with article marketing is not easy, so it is clear that over time have developed the only professionals engaged in this job. In fact, to write this kind of article you must meet a number of parameters that the world of the Internet imposes, penalty of non-publication of the article. In this sense, the rules are very strict and can not be ignored by them, so the web writer is aware of this and act accordingly. The web writer so it's a profession requiring a very complex mix of concentration, experience and specially expertise: so not all the "normal" writers are able to adapt to this way of writing, they have to change their way of thinking to succeed in an entirely new job.

Right now in our country there are countless sites where you can publish artcle marketing ones, they are really springing up like mushrooms. Even in the case of the Italian sites are many parameters to be considered, ranging from the minimum number of words that the article should contain to the maximum number of links that the same item has to contain. Then there are also specific restrictions regarding the content of the articles themselves: they must not speak, and propagate pornography, drugs, alcohol, etc.. In general, however, the Italian sites are much less restrictive than the foreigners ones. Article marketing is in fact a new type of communicating, a way to communicate cutting edge from which now can not be ignored, especially if you want to talk about a company and its activity at 360 .

by: John Farina




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