subject: Effective Traffic Generation! [print this page] What is an e-zine? An e-zine is an online magazine that has niche targeted visitors, and are building huge lists. The advantage to e-zine marketing is amazing; it needs to part of your traffic generating methods.
When you reach a huge audience as targeted as e-zine traffic you will boost your traffic and authoritativeness in your niche/market. How are you going to drive traffic from e-zines? There are only two ways to drive traffic from e-zines free or paid. There is always a free way to get traffic you just need to know how. Let us begin with the free traffic generation form e-zines.
Free E-zine Traffic
There is one way and only one way to leverage traffic from e-zines for free. The way to do this is with article writing. Now remember you are writing an article for an online magazine and most of these do have offline magazines as well. Your articles need to be original and unique to each e-zine you are submitting too. Make sure you have done your research for the subject of your article, and give their subscribers quality content.
When you submit your article to e-zines they will generally send your article out to their list of subscribers. Remember when I said e-zines build huge lists, this is where we can drive traffic without owning your own list. When you write a good quality article and the e-zine approves it the traffic you can potentially get from your article is astonishing.
Do not let article writing scare you it can be done and you don't really have to be an absolute pro in your niche. All you have to create is an article that gives the e-zines subscribers quality and something that stands out.
Be very creative with your writing, and stay focused. Don't get caught up with using big words and trying to know more than you do. Be precise and gain attention to the subscribers and the e-zine owner.
E-zine Marketing Paid
The easiest way to get your message sent out to an e-zine list is to pay for advertising in their current newsletter. This can come in the form of solo ads, classified ads, and banner ads.
Solo Ads
Solo ads are just that, an email sent out to an e-zines email list that is all about you and your message, back linking to your site. With a solo ad you can gain attention and drive good targeted traffic to your site. There will be guidelines that you must follow when creating a solo ad. This is up to the e-zine as well as price. I have seen solo ads as low as $50 and as high as $4000, so it can be done if your budget is low.
You can leverage a solo ad buy sending that traffic to a squeeze page building your list, review pages of a particular product in the niche you are in, or a sales page of your own product or someone else's sales page.
The traffic that is generated from a solo ad is very targeted, and the chance of a new visitor to your site taking action will be much greater than general advertising. See what solo ads can do for you.
Classified Ads And Banner Ads
Classified's and Banners fall in the same category. Your ad will be placed in specific location within the newsletter and ad cost depends on placement. With classifieds you are writing good text ads in order to generate a click, and with banners you are creating an image to capture clicks.
You will usually pay for 1 to 5 issues of the newsletter for which your ad will be displayed. Some e-zines will let you pay cost per impression, but for the most part it will be per issue.
These types of ads are much cheaper than a solo ad, but it does take some testing and time to see good results. They are affective and do work, but if you are looking to get the traffic you are looking for I highly suggest solo ads.
Conclusion
If you want to take this on alone you will have to first find the e-zines you want to submit articles to if they take them, and work out advertising with them personally. You are going to want to make sure they are not going to scam you and just take your money as well. I know it sucks, but there are people out there that do this. I hope this article was informing, and can help you with you internet marketing career.
