subject: Flexibility Of Exhibition Truss [print this page] With trade show marketing exploding this year (CES 2012 set several records), company marketing managers and event coordinators are faced with the task of finding the best exhibit to purchase or rent.
Trade show truss displays have been around for while. While light weight pop up displays are still popular, a nice moderately priced Truss Display can accomplish a great deal in the way of both design and functionality.Changing the configuration is also a consideration when thinking of using a truss display for your show. A true "tinker-toy", truss components can be recombined into many different configurations. Using this same attribute, you can add and subtract truss components as required, changing your display size from 10ft inline to a 20x20 island.
Modern truss systems are tool-less, requiring no added tools to assemble or disassemble.
Rarely do you go to a concert or auditorium without seeing a truss arch spanning a stage overhead supporting a range of lights, monitors, signs, or projection screens. Since the price of plasma screens have dropped, their popularity has risen dramatically and a truss system can easily support this weight.
The structural qualities of truss allow taking advantage of today's many high tech lighting options. At more advanced stage performances expansive truss structures with motorized elements pull apart and come together to create those over the top light and special effects shows. Thus, your truss trade show display truly does the muscle work for marketers!
Style is important too, and truss looks good - it conveys a futuristic, strong, enduring look that adds to marketing strategies. Truss looks good, period. Because of the range of truss pieces (angles, curves, straights) design possibilities are infinite.
The downside to truss has been the weight of the system. Recent innovations have eliminated this complaint. Several years ago a collapsible truss display system was introduced that solved one of the biggest negatives with regard to truss displays. The pack out. The system collapses so it packs flat into standard cases that can be shipped via UPS or FedEx, not just freight. An even newer innovation is the introduction of composite based truss. The new truss structure is much lighter, but almost as strong, and it also comes in two different box sizes to allow for longer spans and hanging heavier items. The key attribute of composite truss is that it is less than half the weight of metal truss, but almost as strong.
There are lots of ways to modify your convention truss booth. Many diverse accessories are available for use with truss display booths. Specific marketing strategies can be accomodated by choosing the correct accessories for your exhibit stand. Accessories that are available include:
Monitor Stands: mount your LCD or Plasma screen. You'll have the freedom to choose which color will match the rest of your booth.
Swivel Monitor Mount Attach your monitor to your booth for increased security and sturdiness.
There are a wide variety of different sized tables and shelves to attach your trade show booth truss.
Truss exhibits have also become very popular as rentals. In renting instead of purchasing, an exhibitor can arrange to just show up at the tradeshow without having to worry about shipping an exhibit to and from the exhibit hall, hiring installation & dismantling help and the storing the exhibit until the next show.
Consider a state of the art truss display next time you're planning to set up at a trade show or expo. Account in your truss pricing calculations for the durability of these products, the configuration changes and the ability to change out any graphics.
As with any trade show display system, you should start your planning well in advance, so that you have time to understand all of your requirements and select the best fit. Truss display systems allow you to add on more components as you need them and always stay on the cutting edge at all business shows. Sometimes, it only takes the extra effort to jump from failure to success.
