subject: Why Companies Are Using Moms to Help Them Market Online [print this page] Companies large and small have had to find different ways to up their marketing game and come up with strategies that work in today's consumer spending environment. Due to job loss and the economy, people have cut back spending and many people are only splurging on what they actually need and cutting out the luxuries.
One of the biggest online industries includes baby products and children's toys. In many households, the mom makes the buying decisions when it comes to purchasing products for their children and baby products. Due to this, companies know that when they are marketing baby and children's products online and off, that they need to reach out to moms in order to make a successful sale.
In order to help them with their marketing strategies, companies are bringing in moms to help them market their products and services online. This new industry is known as "mom marketing" or "mommy marketing" and moms are involved on all different levels.
Some moms are working with companies by testing products in order to make sure that they meet the needs of moms, kids and parents before the products hit the market. Other moms are coming up with campaign slogans and creative graphics to help draw moms in. The basis of mom marketing online is to hire and use moms, because moms know what other mothers respond to.
This field is becoming a huge trend as consumer spending tightens. It also gives moms who want to become involved in Internet marketing the chance to do so without having to start their own company. Companies also use mom marketers to reach out to other moms to see what they would like to see in certain products and services.
Why Companies Are Using Moms to Help Them Market Online
