subject: The Basics For Getting Into Social Business [print this page] Social networking is getting bigger every day and even though there are a lot of benefits, it's easy to become overwhelmed and confused by it all. But the fact of the matter is business social networks are not going away any time soon. Adding social business networking to your business's marketing and sales plan is an easy way to boost your name and brand recognition, boost your product visibility and boost your sales all at the same time.
Once you've chosen two or three social networking sites that will most effectively help you achieve your marketing and business goals, such as Facebook and Pinterest. Business blogs or Twitter used wisely and consistently will help you attract customers. As you get more familiar with business social networks, you'll be able to incorporate them into your marketing and sales plans a lot easier. Use the following benchmarks to ensure your use of social networking is benefitting your business.
Your Networking Efforts are Local, Not Just Global. Social media can bring your business worldwide exposure, but if you're not including local customers in your efforts you're missing out on a big market. Include local expositions, trade fairs and other promotional opportunities in your marketing plan. Encourage your local customers to spread the word, they will gladly support their hometown business.
People Are Engaged. The longer you blog, Facebook, tweet or pin the more your following should grow. Getting good comments and activity on your account from people following it shows they are relating to your social media offerings. Follow customer reaction closely so you know when you've tapped into a "hot" business topic so you can capitalize on it.
You're Seeing Measurable Results. Ask social media followers to mention a code or comment when they act on your Tweet or status. When customers frequently tell you "I saw your post about such-and-such on Facebook, you'll know you're on the right track.
Social Networking is Your Business's Fluid Marketing Tool. Making changes to traditional marketing campaigns can be expensive and problematic but social media changes aren't. If you've got your finger on the pulse of your customers' needs, you'll change your social networking efforts to meet them. By staying flexible, you'll be able to stay ahead of the trend curves and not fall behind.
For social business networking to be effective for you, it must be used consistently. You're not likely to build a following with any social media venue if your presence is hit-or-miss. Be ever-present without being pesky so your name, business, products or services become a recognized and welcome part of your customers' social media experiences.
