subject: Enhance Your Mobile Marketing With These Ideas [print this page] Mobile marketing is a fast paced and exciting way to get the word out about your product or services. Since your contact is direct to the customer, you need to make sure you get it right the first time or risk making a bad impression, losing a potential sale, and quite possibly garnering an unfavorable business reputation. Read on for some valuable advice on mobile marketing done right!
Use proper grammar and spelling when working with mobile marketing. It is ok for a 13 year old to use abbreviations in her texts with her friends; it is not ok for a professional business to use expressions like OMG or L8ER. Also try to limit the use of caps unless it is really called for as in a call to action for immediate response.
To give your text messages a boost, use multi-media messaging! These messages can use additional features like photos or sound to give your message a bigger impact. These days, most phones can accept multi-media messages, and it's smart to take full advantage of that. Pictures and music are much harder to ignore than a simple text.
When designing your next mobile marketing campaign, it is important that you remain aware of the visual limitations of most mobile and smartphones. The screens are often very small, and highly pixelated images are unlikely to do your product or brand any special favors. Opt for clean graphics that will be visible on even the smallest display.
Sending out text messages in mobile marketing is a great idea, but you want to make sure that these messages are not commercial in nature. The messages you send should definitely speak to value and benefit, but they have to be more on the friendly side and not so much on the commercial side.
You should research the habits of the customers you reach through mobile marketing and tailor your communications and special offers to their needs. Treat them as a special subset of your customer base and learn all that you can about their buying habits. The offers you send out to cell phones should have a special appeal to your mobile customers.
Give your customers a discount when they provide you with their cell phone numbers to receive mobile marketing messages. You are likely to get more people on your list this way. The more people on your list, the more people that get to see the messages that you are sending out.
Mobile Marketing
When developing a mobile marketing campaign, it is crucial to make sure your campaign works across all available platforms. You could miss out on reaching an important market segment if your ad doesn't work! Be sure to test your mobile advertising campaign on all mainstream devices.
Don't concentrate so much on finding the time and the budget for social media. Focus instead on the integration of mobile marketing and social media into your business. You may be surprised to find out the things that you are currently unable to do because you are not yet mobile-marketing friendly. Concentrate on leveraging what you can.
Even though you're marketing in the mobile world, you still have to make sure that you keep improving your efforts outside of this realm. Allowing other areas of marketing to lapse and putting too much focus on mobile marketing will hurt your business, no matter how well your mobile marketing is doing. Use your calendar and task list to allot regular times for each kind of marketing campaign.
Mobile Marketing Company
To make sure your needs as an advertiser are met, take the time to find a mobile marketing company that's a good fit for you. Many companies specialize in marketing certain types of products or in certain aspects of mobile marketing, and may not excel at what you need them for.
There is so much to consider when taking your business to the mobile marketing arena and so much at stake. Hopefully this article has shed some light on the process and given you some smart tips on how to give your business the right exposure using mobile marketing while avoiding some of the mistakes that could really cost you!
